Go Viral on TikTok (for Authors & Artists) episode artwork

EPISODE · Mar 8, 2026 · 13 MIN

Go Viral on TikTok (for Authors & Artists)

from Marketing by Shelby · host Shelby Leigh, Bestselling Author and Marketing Coach for Creatives

Let's take a look at what's working well on TikTok for authors and artists and WHY these videos work so well! We'll look at simple b-roll style content, carousels and slideshows, as well as storytelling and vlog-style TikToks. No matter your age, niche or genre, TikTok can be a fantastic platform for growing your audience and finding customers. And remember, you don't need to go viral to make sales, but you DO need to speak to your target audience and know them well. Want to learn how to use TikTok as an author? Check out my bestselling guide, The BookTok Blueprint. Your step by step guide to getting started on TikTok, growing your audience of readers and making sales: https://marketingbyshelby.com/the-booktok-blueprintWhether you're an author, artist or creative, you'll walk away from this episode with inspiration and ideas for creating your OWN high-performing content. CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

Let's take a look at what's working well on TikTok for authors and artists and WHY these videos work so well! We'll look at simple b-roll style content, carousels and slideshows, as well as storytelling and vlog-style TikToks. No matter your age, niche or genre, TikTok can be a fantastic platform for growing your audience and finding customers. And remember, you don't need to go viral to make sales, but you DO need to speak to your target audience and know them well. Want to learn how to use TikTok as an author? Check out my bestselling guide, The BookTok Blueprint. Your step by step guide to getting started on TikTok, growing your audience of readers and making sales: https://marketingbyshelby.com/the-booktok-blueprintWhether you're an author, artist or creative, you'll walk away from this episode with inspiration and ideas for creating your OWN high-performing content. CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

NOW PLAYING

Go Viral on TikTok (for Authors & Artists)

0:00 13:20

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. That Hoarder: Overcome Compulsive Hoarding That Hoarder Hoarding disorder is stigmatised and people who hoard feel vast amounts of shame. This podcast began life as an audio diary, an anonymous outlet for somebody with this weird condition. That Hoarder speaks about her experiences living with compulsive hoarding, she interviews therapists, academics, researchers, children of hoarders, professional organisers and influencers, and she shares insight and tips for others with the problem. Listened to by people who hoard as well as those who love them and those who work with them, Overcome Compulsive Hoarding with That Hoarder aims to shatter the stigma, share the truth and speak openly and honestly to improve lives. Flottengeflüster ALD Automotive Österreich | LeasePlan Beim Flottengeflüster powered by ALD Automotive | LeasePlan präsentieren Jörg Janik und Peter Gutenbrunner alle zwei Wochen spannende Informationen rund um das Thema nachhaltige Mobilität. Beide beschäftigen sich schon lange mit der Thematik und bringen umfangreiches Fachwissen mit. Sollten sie aber doch einmal nicht weiter wissen, werden unsere Expert*innen hinzugezogen, die ihnen gerne mit Rat und Tat zur Seite stehen. The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepreneurs The Small Business Startup School Inc. Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey.Hosted by Ola Williams—a retail entrepreneur, fintech founder, and financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways.Join us to learn, grow, and connect as we uncover the keys to business success.Let’s continue to learn together and be encouraged to keep on connecting!

Frequently Asked Questions

How long is this episode of Marketing by Shelby?

This episode is 13 minutes long.

When was this Marketing by Shelby episode published?

This episode was published on March 8, 2026.

What is this episode about?

Let's take a look at what's working well on TikTok for authors and artists and WHY these videos work so well! We'll look at simple b-roll style content, carousels and slideshows, as well as storytelling and vlog-style TikToks. No matter your age,...

Can I download this Marketing by Shelby episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!