EPISODE · Sep 23, 2024 · 3 MIN
Greenwashing und Openwashing
from ieconomics Controlling & Kostenrechnung · host Michael Griga
Greenwashing kennt man ja, aber Openwashing? Openwashing und Greenwashing sind beides Strategien, die Unternehmen nutzen, um sich ein positiveres Image zu geben. Dabei spiegeln sie Werte wie Offenheit, Transparenz oder Nachhaltigkeit vor, ohne diese tatsächlich in der Realität umzusetzen. Hier sind die Unterschiede zwischen Openwashing und Greenwashing.
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