Hammitt Retail Strategy in Modern Luxury

What this episode covers

From garage startup to global cult following. During NRF 2026, one thing really stood out in this conversation between Marie Schwartz and Jennifer Sprague, CMO at Hammit. Hammit has built something rare. Customers do not just buy a bag. They collect them. They trade them. They know the story behind the rivets. That kind of loyalty is intentional.. They discuss: - How Hammit protects its brand identity while expanding physical retail - Why resale and community are strengthening long-term loyalty - The operational discipline behind rapid DTC and store growth - Luxury today is built on identity, connection, and strategic retail expansion. Join the conversation with our global retail community at www.globalretailleaders.com

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Frequently Asked Questions

How long is this episode of RETHINK RETAIL?

This episode is 12 minutes long.

When was this RETHINK RETAIL episode published?

This episode was published on February 12, 2026.

What is this episode about?

From garage startup to global cult following. During NRF 2026, one thing really stood out in this conversation between Marie Schwartz and Jennifer Sprague, CMO at Hammit. Hammit has built something rare. Customers do not just buy a bag. They...

Can I download this RETHINK RETAIL episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.