Hendrick Lennarz @Unlock Growth. Choosing the right growth KPIs and getting users to AHA moment

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #30, Hendrick Lennarz, founder of Unlock Growth, a passionate growth marketer, helping companies develop their individual growth strategy, identify strong ideas and growth hacks, and implement them continuously. Hendrick talks about his transition from a tech enthusiast to a seasoned growth hacker and opens up about his fascinating journey starting from his early coding days at Trusted Shops to building a successful growth hacking company. In this episode, we explore the realm of growth hacking in detail, emphasizing how it has evolved over the years. We address the key differences between growth hacking today and a decade ago, and the criticality of setting specific growth goals. We also debunk the myth of a magical hack that skyrockets growth and underline the importance of continuous and strategic efforts towards achieving growth goals.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/