Het samenspel tussen Sales & Marketing met Hanneke Vogels

from B2B Breindump · host Denny van Veen | Foeter

Het lijkt wel een eeuwenoude vete: Marketing en sales hebben elkaar zo hard nodig, maar het lukt zelden om ze in harmonie te krijgen. Waarom blijft de samenwerking zo stroef?Voor B2B-marketeers die worstelen met leadkwaliteit, opvolging en alignment.In deze aflevering van de B2B-Breindump ga ik in gesprek met Hanneke Vogels over de spanning tussen marketing en sales. Niet vanuit tools of processen, maar vanuit gedrag, verwachtingen en samenwerking.We bespreken onder andere:Wwaarom de lead-discussie zelden echt over leads gaatHoe CRM en dashboards vaak het gesprek vervangenWat alignment vraagt van jou als marketeerDeze aflevering is relevant voor iedereen die merkt dat betere tooling niet automatisch leidt tot betere samenwerking.Luister de volledige aflevering en ontdek waar het écht om draait.Meer verdieping? Word lid van Foeter, de B2B-Marketing community. www.foeter.eu

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This episode was published on February 8, 2026.

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