High achievers — built to last, without burnout. This is the recipe." Linus Wennerström, CEO/Founder Fenix Media Group

In this episode we talk with Linus Wennerström, co-founder of Fenix Media Group — one of the leading media sales organisations in the Nordics, working with publishers, apps, podcasts, esports and out-of-home media across Sweden and Norway. But this episode is not really about media sales. It’s about what happens when a high-performing sales culture becomes so dopamine-driven that people eventually crash. Linus shares the very honest story of how Fenix built an organisation fuelled by competition, gamification, performance tracking and constant goal chasing — and how they later realised that several employees were burning out behind the scenes. Instead of removing ambition or lowering performance expectations, they started rebuilding the culture around long-term sustainability. We talk about: → the dark side of performance-driven cultures → dopamine vs serotonin in sales organisations → why high performers are often the ones at highest risk → how to build guardrails without killing ambition → leadership, recovery and mental health in scaling companies → creating a culture where people can perform long term — not just short term One of the most powerful moments in the episode: “From recurring burnout cases to ‘night and day’" according to Linus. They didn’t remove performance culture. They rebuilt it for sustainability. A very honest conversation about growth, pressure, culture and what sustainable performance actually looks like. SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim