Fail n' Grow

Charlotte Banning is the CMO at Monterro, one of the leading investment partners for B2B SaaS companies in the Nordics. With a background from companies like Salesforce and Telia, she has spent most of her career working hands-on with B2B marketing, growth, and scaling . software businesses. Today, she works closely with Monterro’s portfolio companies, helping them sharpen their positioning, messaging, and go-to-market as they move from product-market fit into scale. In this episode Charlotte explains why positioning is a leadership decision, not a marketing exercise. A lot of companies treat positioning as something you “figure out” in marketing.You run some interviews, define an ICP, adjust messaging. But if it stays there, nothing really changes. Because the real impact of positioning shows up elsewhere: – what deals you walk away from – what product decisions you make – what segments you don’t prioritise – how consistent your organisation is over time If that isn’t owned at the top, it becomes optional and optional positioning doesn’t scale. At some point you have to decide who you’re not selling to.  Charlotte digs deep into the importance to set an aligned company direction when it comes to positioning and how to use it for revenue acceleration.  🎧 This episode is worth a listen if things are working, but not accelerating as you wish it would.    SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Theo Zätterström has a pretty straightforward way of looking at scaling your sales team successfully. He has a proven Sales Operating System including like ramp-up, why deals stall, and what actually drives urgency in a process. ✨ Key takeaways: Most companies think they’re scaling sales, what they’re actually doing is just hiring more people.  If every rep sells differently, you’re not improving — you’re guessing. Why selling ROI is often too weak (and why Cost of Inaction actually works.  The hidden reason your ramp-up is killing revenue (and how to cut it in half).   🎧 Tune in if you want to understand how to increase sales without adding more reps and why most teams are still relying on luck more than they think. SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

In this episode we talk with Camilla Agardh, CEO and founder of Siloy, a fast-growing HubSpot partner with nine companies across Europe. Siloy was also named partner of the year by HubSpot 2026.   Camilia shares her journey from entrepreneur to leader, insights on scaling into the upmarket space, and how she balances growth with quality. She opens up about the challenges of merging companies, maintaining culture, and the importance of giving people “freedom within a framework.” ✨ Key takeaways: Operational excellence isn’t a buzzword—it’s about constant, never-ending improvement. Success comes from curiosity, collaboration, and kindness. Don’t overcomplicate processes—involve the people they affect, and follow the data. Even leaders need to know when to tell their team to shut the computer and recharge. Mistakes are part of growth—like Camilla’s unforgettable Danish–Swedish language mix-up in a C-suite meeting 😄 🎧 Tune in for honest conversations about leadership, culture, and scaling with heart.  SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

In this episode of Fail and Grow, Wilma meets Sophie Hedestad, CEO Noxit, and former top executive at Meltwater and Netigate. Sophie shares her extensive experience with OKRs (Objectives & Key Results) and explains why this powerful framework is essential for achieving true Operational Excellence. Discover how clear goal-setting, effective cascading, and transparent communication can align your organization, boost efficiency, and accelerate growth. If you're struggling with disconnected goals and outdated spreadsheets—this episode is a must-listen!  SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

In this episode of Fail and Grow, Wilma sits down with Marcus Möller, former growth leader at BrightBid—one of Europe's top SaaS success stories 📈—and current CEO of Meetric, a cutting-edge AI solution for Operational Excellence 🤖. Marcus shares how he successfully doubled sales results despite reducing his sales team by half, all through smarter use of AI and a relentless pursuit of truthful insights 🎯.Listen in for practical tips on how Operational Excellence powered by AI can streamline your processes 🔄, boost efficiency ⚡, and position your business ahead of the competition 🥇. SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

In this episode of Fail and Grow, Wilma welcomes Robert Bråkenhielm, founder and CEO of Resultify—one of HubSpot's leading global partners. Robert openly shares stories of both success and hilarious failures from his entrepreneurial journey, from building thousands of websites to pioneering Resultify's results-based business model. SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Why do some sales teams consistently outperform the rest? The secret lies in data-driven decision-making. In this episode together with Johanna Korhonen from Dear Lucy, we dive into how to simplify analytics, avoid common pitfalls, and leverage data to boost efficiency, close more deals, and scale smarter.Tune in to hear expert insights on transforming sales performance—without drowning in dashboards. 🔥 Start small, think big, and let the numbers guide you! #SalesSuccess #DataDriven SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Operational Excellence – How do successful companies do more with less? In this episode, we dive into the key strategies for maximizing efficiency, increasing profitability, and scaling without unnecessary complexity. From refining processes and leveraging technology to cutting out the noise in meetings, we uncover what really drives operational success. Tune in for actionable insights and real-world examples of businesses that get it right! 🚀🎧#OperationalExcellence #Efficiency #ScalingSmart SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Ingrid Bonde Åkerlind is a Principal at Oxx and a former executive at Volumental and BlaBlaCar. Ingrid is a true expert in pricing and has written the complete go-to-market toolkit for Oxx. Oxx is a venture capital firm that partners with the most promising European B2B software companies at the scale-up stage. SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Felix Mörée, is a partner at Axholmen, specialized in pricing for SaaS and tech. Felix has published four books on commercial excellence and has advised >50 companies on marketing, pricing, and sales. In this episode we'll cover the four cornerstones to find the perfect pricing level for your SaaS-tool: Segmentation: Understand customer needs and willingness-to-payOffering design: Design an offering based on feature value and adoptionPrice model selection: Choose a price model that benefits both your company and your customersPrice level setting: Leverage proven methods for determining price levels SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Wouter Dieleman has experience of working with 100+ marketing and B2B sales during his previous years at HubSpot agencies. Wouter has now niched into Account Based Marketing (ABM) and has, as a freelancer, helpt a dussin of companies to land their dream customers in a short amount of time. As a bonus, his customers also levels up the HubSpot CRM usage as a  "nice side effect". Tune into to learn more about ABMFor who and when its suitable to implement it in your companies growth strategy and best of all - Get a sneak peak of Wouters very ROI and metric driven ABM-playbook SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Anna Hansen brings extensive experience in customer success and customer retention from her time as CCO at the CRM company Lime Technologies. She is currently serving as the Chief Pricing Officer, offering an intriguing perspective thanks to her background.In this episode, we delve into Lime's discovery that pricing is another tool for creating successful and satisfied customers. We explore how they have approached finding a pricing model that suits different segments, making them even more competitive in various markets.This episode is perfect for those looking to start working with pricing as a strategy! SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Alexandru Stan has been an entrepreneur for many years and in this episode he shares his beliefs and fails about pricing.Alexandru is currently the founder of Tekpon, the first marketplace for SaaS companies with a fully transparent pricing model, with a kickback driven business model. Having a transparent pricing model is something Alexandru thinks is important to succeed with Pricing as a Strategy. This is a summary for Alexandrus key initiative:Ensure customer value is achieved with your product or serviceFocus on Customer SuccessStrive to achieve a win-win pricing levelHave a maximum of 3 packagesAnd how he manage to "destroy a market" buy competing with priceSo, tune in! To maximize your pricing strategy.     SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

00:00- 03:23 > Intro 03:26 > Favourite After-Work drink 04:27 > Funniest work-related fuck-up 08:28-41:33 > Today's topic: Scaling a Team 41:37 > Earlier podcast guest business question 43:58 > Main challenges in your business right now? 45:41 > Outro SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.    EPISODE CREDITS:  Produced, edited and mixed by Zveki  Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim 

On November 8th, we hosted a webinar with pricing expert Ingrid Bonde, Principal of Oxx, and experienced entrepreneur Joachim Karlsson, CEO of Almi Invest and Chairman of vloxq. The topic of pricing as a strategic instrument is hot, but our overall impression is that only a few companies truly leverage it as a potent resource. Listen to this special edition of Fail n' Grow to learn more about how you can take control of your pricing strategy, which affects your business, and gain insights on how to avoid costly mistakes in your quoting process. SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.    EPISODE CREDITS:  Produced, edited and mixed by Zveki  Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim 

Now is the time to renew ourselves and discover our future ICP (Ideal Customer Profile). Allocate resources to map out what is needed to be competitive in the future and to be prepared for success when the economic climate changes for the better.This is Sofia Alexus' approach to recession. Sofia is the CEO of Kundo and an ex. Ericsson, Trustly and Airmee. Kundo helps companies make customer service effortless by an omnichannel ticketing system, AI driven solutions and self service excellence. Sofia provides clear instructions: dedicate resources and outline what you want to achieve. Assemble a team with a few focus areas and start conducting in-depth interviews with customers, recording and summarizing the findings in Slack."By doing this, we have achieved significant savings in marketing with much more output, because we know what to say to whom."This episode is for those looking for ways to reduce marketing costs, increase sales, develop products more cost-effectively, and, last but not least, future-proof your positioning with your dream customers.OPEX at its best! Enjoy! 🥳.   Link to Sofia's source of inspiration: Gradvall & Magnus, https://open.spotify.com/show/66oa4cSfIqRCnrHGcJ8iBB?si=ZbmhH8aRSFiYsHusqt5KCQMaster of Scale, https://open.spotify.com/show/1bJRgaFZHuzifad4IAApFR?si=j5vIL1EFTzy22mNKGmMcoA  SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Teemu Ilola has gained extensive experience in building a successful and profitable outbound sales organization on an international scale during his years at Leadoo. With roles as Sales Director UK and VP of Sales Operations, managing a team from 30 to 80 sales reps entering the UK, Sweden, and Spain, Teemu has tried, failed, and ultimately succeeded.If you're frustrated about the number of booked appointments within your sales organization, this is the episode for you! The only way to build a profitable outbound team is to put it on autopilot (process + tools + training) with an outbound process and the correct tools that provide you with the data needed to understand where the actual conversation takes place. Teemu teaches us how to apply a multichannel approach and convinces us of its cost efficiency, all without annoying the person you're trying to reach."Get the same results in 2 hours instead of 2 days"—that's the difference. If you're looking to book more meetings in 2024, tune in. SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Mathias is one of the co-founders of the revenue and profitability agency specializing in B2B companies with complex sales structures, Salesonomics. They serve as a strategic growth partner, achieving remarkable results: Over the past three years, they have collaborated with over 100 companies, and the results speak for themselves. Over a 12-month period, on average, these companies increased their turnover by 34% and profitability by a staggering 193%! When it comes to OPEX, they truly understand what they're talking about. In this episode of 'Fail n’ Grow,' we delve into why only bold and forward-thinking CEOs, truly focused on revenue, dare to challenge their sales managers. We also explore the responsibilities of the entire management team in future-proofing your sales function and how to genuinely become customer-oriented. Can you afford to miss out on this episode? SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Andreas Sjölund the Co-Founder and former CRO at Quinyx and franctional CRO at Ingrid is contributing his wide and spot on expertise for international expansion. Andreas has a deep understanding of how to succeed with your international expansion, in a cost efficient way. We get true hands on advice:--> Narrow down your ICP--> A founder must run the show in the beginning --> Pricing and packaging is everything, vloxq CPQ helps --> Use MEDDPICC in your sales process --> Reporting is of course key, use Dear Lucy --> ROI calculations to help you champ convince the economic buyer to prioritize your solution   SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

"OPEX, which stands for Operational Excellence, may sound like a big, fancy term, but if you break it down, it essentially means aligning your strategies and processes with your overall goals and becoming highly efficient while maintaining quality." In this episode, Sofia, CRO at Worldfavor (ex Klarna, ex EY), shares a few success factors:Principles based on company valuesEnabling quick decision-makingData analysis and KPIsIf you're looking for ways to increase your profitability, this is the episode for you! SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Per Tjernberg is the CEO and Co-Founder of Pipelips. Founded after 10+ years working in Talent Acquisition in a variety of roles and decided that it's time to do something new in the space. The problem they solve is how the recruitment process is perceived both from Hiring Managers and candidates.During 2023 they have already +200 customers and in this episode Per shares his experience of how you as a Hiring Manager and leader of a company who are hiring can work (much) more efficient AND increase the experience for everyone in the recruitment process. Especially the candidate.Looking for ways to increase your employer BRAND and become more efficient in your recruitment process? This is the episode for you! Per also runs his own podcast show 'The Talent Acquisition Engine' - check it out! 00:00-04:28 Intro 04:30-23:30 Today's topic 23:30-26:12 Per wings an answer to Johan Nilsson CEO & Co-Founder of Startdeliver's question about onboarding new customers 26:13 Outro  SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Niilo Fredrikson has an impressive career and is the CEO of the public company Efecte. Efecte is the perfect choice for companies between 500-10 000 employees in the need for a ITSM system and prefer a European supplier. Together with his team Niilo has managed to grow the ARR in 21 quarters in a row. One part of their success is their OPEX framework with 4 important cornerstones:1. Build a team2. Clarity3. Energy4. Make it happenWorking as a leader and looking for ways to increase employe engagement and efficiency, this is the episode for you!  00:00-08:08 Intro08:12-30:40 Today's topic: Framework for successfully implementing OPEX 30:43-31:11 Who do you get most inspired by regarding OPEX?31:14-33-30 Winging an answer to a random business related question from SaaS investor Hannah Meiton 33:31 What are your main challenges in business?35:01 Outro  SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

00:00-02:27 Intro02:57-07:52 Nimas funniest work related f*ck up? 07:57-34:34 Today's topic: 10x your resources by successfully implementing AI14:42 - How one starts with integration of AI?23:59 - How would you advice someone to adapt it?29:42 - Any specific roles?34:41 - Outro SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

00:00-8:18 Intro08:22-25:31 Key Takeaways 25:31-30:36 Outro including Camilla's biggest business challenge right now   SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

This is a special episode, with interesting trends and their possible effects for people working within revenue generation roles. Our panel of experts will share one critical trend each and what actions to take. The Panelists are: Lotte Nedergaard Lauridsen, SaaS Lead & Co-founder of Helion B2B Alexander Mason, CRO at Retriever Mikko Honkanen, CEO and Founder of Vainu Wilma Eriksson, CRO and Co-founder of vloxq CPQ This are the trends addressed, and questions from the audience: - Why you should integrate your SaaS platform to your CRM and leverage the power of Product Led growth (PLG) - From Siloed Ops to Centralized Ops (=RevOps) - The power of customer data to create an awesome customer experience (CX) - Switched focus from growth by all costs to risk reduction and profitability enabling actions Listening to this episode a great way for revenue operations (RevOps) professionals to stay informed, up-to-date and be more effective in your role 2023. Tune in! SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.    EPISODE CREDITS:  Produced, edited and mixed by Zveki  Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim 

00:00-05:21   Intro05:28-28:38 Today's topic28:39-39:31 What's going on at HubSpot?39:32-40:39 Who do you get inspired by?40:40-43:18 Business related question43:19 What are your main challenges (in business) at the moment?  SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Brilliant Hannah Meiton CEO and Co-founder of Ampli Ventures, SaaS Investor of the year 2022 and experience from global successful companies such as Meltwater, iZettle and Soundtrack Your Brand, generously share her learnings of: ✅ Do's for CEO's to engage and involve the board ✅ How to successfully compose your board non depending on vertical or company stage ✅ The importance to involve the chairpersons to key players in your organization 👉 And a *bonus* - the trick to keep you company top of you chairpersons by being their weekly joy 💌 01:27-12:34 Intro 12:37-36:01 Today's topic 36:13-40:40 Hannah answers Maria Svantemark's question about Board Work 40:41-Outro SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.    EPISODE CREDITS:  Produced, edited and mixed by Zveki  Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim 

For more than 20 years Ruba has coached sales organisations all over the world. He has written twelve books of how to succeed in sales. In this episode we get several reminders of what makes the difference leading the customer to a decision. By applying Ruba's very hands on advices about preparations, carefully listen after buyer signals and do the little extra, your sales hit rate can reach up to 75%. Invest 58 minutes to ensure quota achievement 2023! SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.    EPISODE CREDITS:  Produced, edited and mixed by Zveki  Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim 

Camilla is the Managing Director of SuperOffice Norway, a  company known for not only their CRM but also for their famous and successful culture. At SuperOffice you work for decades. In this episode of Fail n' Grow we focus on how to lead thru others. How you establish and develop a culture of success by a warm yet driven leadership. You can tell that Camilla is very passionate about the topic and she has a lot of experience that we get to share with her. She also reveals pieces of whats in the SuperOffice water that makes the employee not only proud of their offer to customers but also loves to work in the same place for decades. Camilla is a great inspirer for all females and shares here best career advices too. This is an episode for you interested in leadership and how to attract (female) stars to your team!  SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Jeanette Anttila is a professional board member and experient operational advisor for the investment company Summa Equity. She has previously worked as companies such as SAP and Klarna. In this episode Jeanette shares the top 5 things successful sales and marketing teams do differently: (Without mutual order) Define and develop ICPDefine and develop your Sales and Marketing PlaybookDefine the blueprint from Lead to Deal Be data driven and use your CRM and Marketing Automation Metrics that matters  This episode is for you who are keen to have a high competitive advantage.  SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

07:54 Intro 07:57 Today’s topic 28:21 Outro SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.    EPISODE CREDITS:  Produced, edited and mixed by Zveki  Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim 

49 000 companies will need to have sustainability reporting within a few years due to regulations in EU. "People don't want to work for crappy companies." So, both from a employer attraction perspective but also to match tomorrows customer expectations. This why your business must start working with sustainability to stay attractive. Maria guides us to start with what we are most passionate about in combination with our business model. Where do we earn and spend most of our money. This will result in better competiton advantage, higher level of innovation and a stronger cost consciousness. This for you the modern business leader aiming for a better world and a more sustainable business model.   SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Intro Start - 10:07 Today's topic 10:20-47:52 Outro 47:52-End SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.    EPISODE CREDITS:  Produced, edited and mixed by Zveki  Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim 

Intro0:00-17:10Today's topic17:08-1:01:00Question from earlier podcast guest1:01:00-1:05:02Outro1:05:02-EndHow do we as human beings react to change? Josefin Garin from Lime Intenz (a part of Lime Technologies) describes in a very pedagogical way how you succeed with change management.In detail we get the keys to succeed:How we set a purpose…that every co-worker and individual is motivated byWho should be a part of the projectHow to ensure and measure success Do you plan for long-term success with short times resources?A good question to start with. This episode is for you who looking for engaged co-workers and successful implemented projects! SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

Intro 0:00-04:05 Favourite After Work Drink 04:05-05:50 Funniest work related f*ck-up 05:50-09:32 Today's topic 09:36-43:25 Outro 43:28-End With only 10% of the information you think your ambassador will 'wow' the other 10 persons about your service. When they have never pitched it before? 10 person is the average # of decision makers in B2B sales process today, according to Forbes. → How to help you ambassador to sell (your) service internally (and half your sales cycle) → Why we ask to much in outreach (and book x4 times meeting by adding video) → How to scale your passion and engage 100s of people within days by using video combined with your e-mail outreach Looking for ways to optimize your sales process and close more deals, this episode is for you. SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.    EPISODE CREDITS:  Produced, edited and mixed by Zveki  Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim 

🙀 "Is it your sales rep or your assistent? Why would you hire someone who doesn't know how to close a deal? It's like 🏃‍♀️ a marathon with me on your back 😤 . Would you do that?No." 🛑Too many sales leaders lack trust for their salesforce and forget to implement a "coaching culture".In this episode of 🎧 Fail n' Grow I got the opportunity to get first hand *coaching* of how to coach my new, growing 😻, sales team by nobody less than the eminent Cory Bray.He is the author to several hands-on how-to-run-a-successful-sales-team such as The Ultimate Sales Manager Playbook and also co-founder of ClozeLoop and CoachCRM.Cory shares how to:🚀 Implement a successful coaching cultur👩‍🎓 How your sales rep demonstrate expertise and gain credibilit💫 Why you should know the background and future dreams of your sales rep🤔 The difference between coaching new hires and experienced 💥What question you should as your (micro managing) sales leader (to shift focus)💥 SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

"We kill competitors by working more. Do more activities than everyone else in a shorter amount of time. This way you understand quicker what you shouldn't be doing."This episode of Fail n' Grow is for anyone curious about entrepreneurship and planning to raise capital!Bo Mattsson is the Founding Partner of J12, Hubert and previously Cint (sold for over 1 billion) shares is point of view of #opex:- Activity level is everything!- Hire people that DO look like yourself, who shares your values- To be equally keen about your go to market process as your product process (BIG differences between European and US/Chinese companies!)*BONUS* who has the right profile of becoming a successful entrepreneur? And how to you gain higher evaluation by VC's? SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

00:30-02:30 Intro 02:40-04:10 Becca’s favourite After Work Drink 04:20-07:20 Becca’s funniest work related f*ck-up 07:25-25:05 Today's topic - Sales Enablement the Pleo-way 25:10-End Outro SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.    EPISODE CREDITS:  Produced, edited and mixed by Zveki  Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim 

00:30-09:20 - Intro 09:20-10:00 - Simon's favourite After Work Drink 10:10-13:25 - Simon's funniest work related f*ck-up 10:10-13:25 - Today's topic - Cash Flow or Profits, what's most important? 13:50-35:10 - Outro SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.    EPISODE CREDITS:  Produced, edited and mixed by Zveki  Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim 

Carl has the pas 10 years had a no-commission split working within sales. At the global rocket ship Mentimeter the don’t have commissions – at all. How do you attract (sales) stars without it? And what does it take for you as a company to motivated employees without it? Carl challenge you and says he hasn’t yet identified a vertical where a no-commission split wouldn’t work.  SPONSORSPowered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.  EPISODE CREDITS: Produced, edited and mixed by Zveki Segment jingles composed and produced by Niclas Gozzi and Story of YouAdditional music licensed through Stim 

5:30 Jakob’s favorite After Work drink 6:45 Jakob’s funniest work related f*ck-up 10:25 No more churn! With Churn Funerals 38:35-42:00 Jakob’s answer on a random business related challenge 42:00 Outro SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.    EPISODE CREDITS:  Produced, edited and mixed by Zveki  Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim 

02:07 Background of Michelle Fee Maier 06:19 Michelle's favourite After Work drink 07:41 Michelle's funniest work related f*ck-up 09:50 How Michelle built a Digital Sales Department from 0-20 MEUR in 2 years! 38:18 Who Michelle would like to listen to in Fail n' Grow 39:00 How to reach Michelle 40:17 Michelle's favourite After Work song We are very proud to say that our first guest in Season 3 of Fail n' Grow goes Operational Excellence:  Michelle Fee Maier CEO at Wintrgarden with a proven success record starting and building Tele2 Digital Sales Department from 0-20 MEUR - in two years! Michelle shares how they did it: ✔️ Visit companies like Vodafone, Facebook and see how they had build their Digital Sales Hub 
 ✔️ Implementing crucial cross functional tools such as Marketing Automation, social selling at LinkedIn and data intelligence with Vainu / Goava ✔️The importance of clear responsibilities and ownership 
 ✔️ Right people onboard with a combination of experienced Tele2 people and digital youngsters building their own sub culture 💙 Thank you Michelle and thank you Vladimir Blagojević CEO Fullfunnel.io for contributing with a question regarding a common challenge many business leaders ask themselves. SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.    EPISODE CREDITS:  Produced, edited and mixed by Zveki  Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim 

Vad är sex-tech? 👀 ...och vem och varför ger man sig in i det? I sista avsnitt för säsongen 2021 delar Rosanna Thun och Linnea Taube med sig av sina erfarenheter kring: 🌍 Hur ni gör för att hitta en (riktigt!) expansiv nisch 💥 Hur ni lyckas med er PR (nej, det behöver inte handla om sex-tech) 🤑 Varför de tackat nej till en mångmiljons-investering 💬 Och allt som är värt att veta om sex-tech och varför de gav sig in det? Vill du tagga igång året med något lättsmält men samtidigt få idéer kring er expansion? Då är det här avsnittet för dig! SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.    EPISODE CREDITS:  Produced, edited and mixed by Zveki  Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim 

Taha har en lång bakgrund inom både sälj- och produktledning, idag som CPO på OPEN. OPEN är ledande i Norden på helhetslösningar för kassa och betallösningar för bl.a. restauranger, nattklubbar och rederier. "En sak som jag tycker alla borde fråga sig, oavsett vilket typ av bolag du driver, är er kund närvarande i styrelserummet?" Taha går in på detaljerna hur ni säkerställer att hela organisationen arbetar för uppfylla kundens målsättning med er lösning, från ett värdedrivet produktutvecklingsperspektiv, hela vägen genom kundorganisationen till prospektering. Vi får ta del av vilka nyckeltal som på riktigt gör skillnad och svaret på frågan, vem som faktiskt bär ansvaret för kunden? Det här avsnittet är för dig som vill säkerställa operationell excellence. SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.    EPISODE CREDITS:  Produced, edited and mixed by Zveki  Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim 

SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.    EPISODE CREDITS:  Produced, edited and mixed by Zveki  Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim 

SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.    EPISODE CREDITS:  Produced, edited and mixed by Zveki  Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim 

“When inbound and outbound are aligned, they become a part of a full-funnel GTM strategy and make your marketing predictable. The full-funnel approach is the perfect combination of inbound and outbound" Andrei & Vlad are experts within demand gen and their consultancy firm is specialist within full-funnel B2B marketing for tech and service-based companies. Wether you sell services or products, this is the episode for you who once and for all wants and needs! To align you sales and marketing. As a result you will - finally - get a predictable growth engine. SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.    EPISODE CREDITS:  Produced, edited and mixed by Zveki  Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim 

SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.    EPISODE CREDITS:  Produced, edited and mixed by Zveki  Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim 

12.00 - Todays subject: Product Led Growth Ola Sars the founder of Spotify for Business, Soundtrack Your Brand shares his expertise on Product Led Growth (PLG). Ola shares why and how PLG today is their bible of strategy and how the organisation has changed during this transformation journey. Tune in to get hands on "how to do it" by Ola who have put 1000 hours research and trials and errors - and succeeded. Ola also talks about you as an investor should evaluate a SaaS with an implemented PLG strategy and why it increases the valuation of the company. SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.    EPISODE CREDITS:  Produced, edited and mixed by Zveki  Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim 

SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.    EPISODE CREDITS:  Produced, edited and mixed by Zveki  Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim