How a Web 2 CMO is Navigating web3 Strategy

During the last bull run, legacy fashion brands raced to incorporate web3 into their strategy. Now, with consumer demand for web3 in hibernation, where does that leave marketers in the traditional fashion space who are still bullish on web3?  In this episode, Lisa Pillette (CMO of Fossil Group) discusses Fossil's venture into NFTs and how the company's attitude toward web3 has changed in the last year. Lisa remains bullish on the implementation of web3 strategies for both Fossil and other legacy brands in the long term, but only if those strategies are implemented for the right reasons. DISCLAIMERThe content herein is provided for educational, informational, and entertainment purposes only, and does not constitute an offer to sell or a solicitation of an offer to buy any securities, options, futures, or other derivatives related to securities in any jurisdiction, nor should not be relied upon as advice to buy, sell or hold any of the foregoing. This content is intended to be general in nature and is not specific to you, the user or anyone else. You should not make any decision, financial, investment, trading or otherwise, based on any of the information presented without undertaking independent due diligence and consultation with a professional advisor.  Solana Foundation Foundation and its agents, advisors, council members, officers and employees (the “Foundation Parties”) make no representation or warranties, expressed or implied, as to the accuracy of the information herein and expressly disclaims any and all liability that may be based on such information or any errors or omissions therein. The Foundation Parties shall have no liability whatsoever, under contract, tort, trust or otherwise, to any person arising from or related to the content or any use of the information contained herein by you or any of your representatives. All opinions expressed herein are the speakers’ own personal opinions and do not reflect the opinions of any entities.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.