How AI is redefining PLG SaaS GTM with Dave Boyce @Winning by Design

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #37 of season 5, Tim Heicks talks with Dave Boyce, EVP Product at Winning by Design, a global B2B revenue consulting and training company that enables recurring revenue teams to architect sustainable growth.--------------Episode's Chapters----------------0:00 - Introduction and Guest Background1:11 - Early Days in SaaS and Entrepreneurship3:13 - Evolution of PLG and Enterprise Software6:13 - Joining Winning by Design9:11 - Writing the PLG Book for the Masses12:19 - Consulting and Value Add for Companies16:00 - New Perspectives on PLG and Freemium23:06 - AI's Impact on GTM and Human Touch31:16 - AI Search and the Future of Discovery36:03 - Evaluating Companies for AcquisitionDave - https://www.linkedin.com/in/boycedave/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796