How do you build loyalty with a million customers—and their dogs?

In this RETHINK Retail episode, host Shannon Flanagan chats with Kristen Elmer, VP of D2C Sales at Bark, about how the brand behind BarkBox uses data, personalization, and lifestyle-driven merchandising to keep tails wagging. 🔹 Key Topics & Timestamps [01:00] Kristen’s 7-year journey at Bark [03:00] Shopify migration: Enhancing customer experience [06:00] Personalization through data: breed, toy preferences, allergies [08:00] Cohort curation: birthdays, football fans, Halloween lovers [10:00] Retail expansion and what’s next for Bark [13:00] Bestsellers and Kristen’s favorite product 🎧 Tune in to hear how Bark is transforming D2C e-commerce with heart, humor, and serious tech smarts. 🔗 Join the community or apply to be a guest: www.globalretailleaders.com