How do you build loyalty with a million customers

What this episode covers

In this RETHINK Retail episode, host Shannon Flanagan chats with Kristen Elmer, VP of D2C Sales at Bark, about how the brand behind BarkBox uses data, personalization, and lifestyle-driven merchandising to keep tails wagging. 🔹 Key Topics & Timestamps [01:00] Kristen’s 7-year journey at Bark [03:00] Shopify migration: Enhancing customer experience [06:00] Personalization through data: breed, toy preferences, allergies [08:00] Cohort curation: birthdays, football fans, Halloween lovers [10:00] Retail expansion and what’s next for Bark [13:00] Bestsellers and Kristen’s favorite product 🎧 Tune in to hear how Bark is transforming D2C e-commerce with heart, humor, and serious tech smarts. 🔗 Join the community or apply to be a guest: www.globalretailleaders.com

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Frequently Asked Questions

How long is this episode of RETHINK RETAIL?

This episode is 15 minutes long.

When was this RETHINK RETAIL episode published?

This episode was published on April 21, 2025.

What is this episode about?

In this RETHINK Retail episode, host Shannon Flanagan chats with Kristen Elmer, VP of D2C Sales at Bark, about how the brand behind BarkBox uses data, personalization, and lifestyle-driven merchandising to keep tails wagging. 🔹 Key Topics &...

Can I download this RETHINK RETAIL episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.