How Ina Raised $2.7 Million to Solve a Problem Women Face Daily...

Trigger Warning: This episode contains discussions of harassment, physical assault, and violence in public spaces, including a personal account of an attack that led to the founding of eNOugh. While the conversation ultimately centres on empowerment, innovation, and reclaiming safety, please prioritise your wellbeing while listening.If you are not in the emotional space for this topic today, here are two alternative episodes you may prefer:Alternative Episodes:How to Use AI to Transform Your Life, Career & Glow Up With AI Founder Ideja Bajrahttps://www.youtube.com/watch?v=d-V2Bz67k50A Generalist’s Guide to Starting and Scaling Multiple Businesseshttps://www.youtube.com/watch?v=5HZCS7evfcMIf you are ready for this episode however, lets dive in:What does it take to build a tech startup that solves one of the world’s most urgent problems: safety? In this powerful and deeply relevant episode, I sit down with Ina Jovicic, CEO and co-founder of eNOugh, the London based startup building the world’s first AI safety badge, a wearable “mini AI bodyguard” designed to detect and deter threats in real time.After surviving a violent street attack in central London, Ina turned her experience into a mission: use AI and hardware innovation to make cities safer for millions of people.In this episode, we explore:• How to fall in love with the problem, not the idea• The reality of early stage startup life beyond the glamorisation• How to filter noise and evaluate advice• What makes a strong co founder relationship• Building a high trust team around a mission that matters• How eNOugh raised $2.7M for an AI/hardware product• Founders’ mindset: how to stay sharp, decisive, and mission-driven• Why safety tech is overdue for innovation• How the eNO badge could redefine safety for millions of people worldwideThis episode is for anyone building something meaningful, navigating the startup world, or searching for the courage to turn a difficult experience into long term impact.Timestamps00:01:04 – eNOugh’s backstory00:04:00 – The problem you’re in love with00:08:30 – Where do you begin with a hardware AI startup00:11:00 – How to separate useful vs. irrelevant advice00:15:00 – The founder space being glamorised00:21:00 – The team and finding co-founders00:30:00 – Keeping a good relationship with co-founders00:38:00 – Fundraising 101Connect with Ina and eNOughWebsite: https://www.enobadge.com/homeeNO Badge Instagram: https://www.instagram.com/enough.badge/Ina on LinkedIn: https://www.linkedin.com/in/ina-jovicic/Ina on Instagram: https://www.instagram.com/ina_founder/BUILD YOUR BOLDEST + BOSSIEST LIFE/ CAREERBossy Behind the Scenes: Essays, reflections, resources and all the behind-the-scenes of building a bold, bossy life.⁠https://substack.com/@bossybehindthescenes⁠WORK WITH MECreator/Founder Office Hours: Bring me your ideas, questions or whatever you’re stuck on, and we’ll turn it into a plan.⁠https://calendly.com/maahika/mentoring?back=1⁠Founders + brands: Work with me on storytelling, personal branding, content and strategy through Empower Sounds Media.Book a Strategy Session : ⁠https://calendly.com/maahika/branding-strategy-session?back=1&month=2026-07⁠Book a discovery call : ⁠https://calendly.com/maahika/discovery-call?back=1⁠Join the next personal branding sprint : ⁠https://docs.google.com/forms/d/e/1FAIpQLSeNPFNgdt02CyvYsb6n9i8kmvEJRxQDmTwOVusTxII_tMoJ7Q/viewform?usp=header⁠Follow The Podcast/ Connect With MePodcast Instagram: @reclaimingbossyPodcast TikTok: @reclaimingbossyMy Instagram: @maahika.sMy TikTok: @maahika.sCollaborations + enquiries: [email protected]