How Masami is Redefining Haircare and Sustainability

What this episode covers

What does it take to launch a clean beauty brand and lead with purpose through every challenge? For Lynn Powers, it started with a bold career pivot and a vision for healthier hair—and a healthier planet. On this episode of the RETHINK Retail Podcast, retail expert Bryan Amaral chats with Lynn Power, CEO and Co-founder of Masami, about her journey from corporate advertising to clean beauty entrepreneurship. From creating a high-performing, sustainable product line to building a brand that prioritizes integrity, Lynn shares what it means to stay mission-driven in a rapidly evolving industry. 🎧 Listen in as we explore: ✅ The leap from big beauty to launching a purpose-led brand ✅ How Masami navigated a pandemic-era pivot from salons to DTC ✅ Why Mekabu seaweed is at the heart of their “weightless hydration” formula 🌿 Be part of the conversation: www.globalretailleaders.com

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Frequently Asked Questions

How long is this episode of RETHINK RETAIL?

This episode is 27 minutes long.

When was this RETHINK RETAIL episode published?

This episode was published on May 9, 2025.

What is this episode about?

What does it take to launch a clean beauty brand and lead with purpose through every challenge? For Lynn Powers, it started with a bold career pivot and a vision for healthier hair—and a healthier planet. On this episode of the RETHINK Retail...

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