How Masami is Redefining Haircare and Sustainability

What does it take to launch a clean beauty brand and lead with purpose through every challenge? For Lynn Powers, it started with a bold career pivot and a vision for healthier hair—and a healthier planet. On this episode of the RETHINK Retail Podcast, retail expert Bryan Amaral chats with Lynn Power, CEO and Co-founder of Masami, about her journey from corporate advertising to clean beauty entrepreneurship. From creating a high-performing, sustainable product line to building a brand that prioritizes integrity, Lynn shares what it means to stay mission-driven in a rapidly evolving industry. 🎧 Listen in as we explore: ✅ The leap from big beauty to launching a purpose-led brand ✅ How Masami navigated a pandemic-era pivot from salons to DTC ✅ Why Mekabu seaweed is at the heart of their “weightless hydration” formula 🌿 Be part of the conversation: www.globalretailleaders.com