How to actually get your brand into AI search results | Guillaume Ang @Psyke

Guillaume Ang co-founded Psyke after a B2B SaaS exit at 27 and five years running one of Australia's first grocery delivery startups. His company now publishes thousands of pages a day for B2B customers — and reports 6 to 10x returns on the work. Anna sat down with him to pressure-test programmatic SEO in the age of AI search, hallucinations, and slop.In this episode:→ Why programmatic SEO isn't dead — and how to do it without producing slop → The three ingredients that make AI-generated pages get cited: your brand voice, your unique data, and what the LLM already knows → The "chunking" technique that gets your content printed word-for-word in LLM answers → How Psyke uses creator-verifier agent loops to handle hallucinations at scale → The pivot story: from a 25,000-user SaaS to programmatic SEO, and why investors called them the dark horse of the portfolio → The SEO and brand cost of a rebrand — and why he still hasn't switched to the .com domain → The one thing he refuses to delegate to AI: accountabilityFor founders and marketers trying to figure out what AI actually changes about content, search, and trust.----------- Episode's Chapters -----------0:06 Introduction & Welcome4:35 Programmatic SEO & AI Search Concerns10:04 Creating Content That's AI & Human Friendly16:15 Handling AI Hallucinations & Guardrails21:08 AI Consciousness & Agent Personalities24:08 The Pivot & Rebrand Story30:51 What AI Still Can't Do35:00 Closing Hack: Building Personal Influence🎙️ Guillaume Ang - https://www.linkedin.com/in/guillaumeang/ Psyke - https://psyke.co/👉 Subscribe for weekly conversations with SaaS founders, operators, and acquirers.