How to change SaaS pricing and keep your customers with Tom Benattar @MailTracker

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #13 of season 5, Anna Nadeina talks with Tom Benattar, Building MailTracker by @Hunter.io, an email tracking platform for Gmail & Chrome. --------------Episode's Chapters---------------- 01:45 Tom's Previous Venture: Pixel Me 02:52 Acquiring Mail Tracker 08:28 Transitioning Mail Tracker to a Paid Model 15:04 Pricing Strategy and Customer Communication 16:45 Handling Price Increases and Customer Feedback 22:09 Seasonal Considerations and Customer Demographics 23:17 Balancing Free and Paid Features 27:41 Growth Strategies and Content Creation 31:29 Introducing a Free Trial 35:20 Future Plans for Mail Tracker Tom - https://www.linkedin.com/in/tom-benattar/ Hunter - https://hunter.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796