How to hack perceived value in business (#81)

Episode #81 with Henry and Dylan --  In this episode, they do an in-depth analysis of the book Alchemy by Rory Sutherland. Listen and find out more about placebos, risk minimization, and how to 10x sales without changing anything. Plus, discover the thought experiment that left Henry mind-boggled.Read today's BOOK CLUB BOOK: AlchemyAlchemy by Rory SutherlandLinks:Ian Lapham: Blockchain for Dummies | Smart Nonsense #42Book Club: Money | Smart Nonsense #48Emma Butler: The Future of Adaptive Fashion and Finding Serendipity | Smart Nonsense Pod #54Why Opportunity Cost Doesn’t Work for People in Normal Jobs, Principles of Leverage, and TikTok Business Ideas | Smart Nonsense #75Tales of an American Boy in Argentina | Smart Nonsense #77Build your own brand or work for others? | Smart Nonsense Pod #80Rory Sutherland – Moonshots and Marketin‪g‬ | Invest Like the BestJocko Motivation "GOOD" (From Jocko Podcast) | Jocko PodcastSteve Jobs’ 2005 Stanford Commencement Address (with intro by President John Hennessy) | StanfordThe Wolf oF Wall Street | IMDbThe Almanack of Naval Ravikant by Eric JorgensonPredictably Irrational by Dan ArielyThe 80/20 Principle by Richard KochNever Split the Difference by Christopher Voss and Tahl RazMan’s Search for Meaning by Viktor FranklDisunited Nations by Peter ZeihanThe Rational Optimist by Matt RidleyThe Biggest Bluff by Maria KonnikovaInvisible City PodcastCall Her DaddyHere's the full Show Notes.Watch on YouTube & Subscribe.Watch Henry's last YouTube video.P.S. Toss us a 5-star review :)