How to improve visibility in AI search with Ane Wiese and Benjamin Thornton @saas.group

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #34 of season 5, Anna Nadeina talks with Ane Visa, SEO lead at SaaS Group, and Benjamin Thornton, product marketing specialist at Keyword.com, about Answer Engine Optimization (AEO) - the emerging practice of optimizing for AI-powered search platforms like ChatGPT, Perplexity, and Google's AI Overviews to improve brand visibility in AI-generated answers.--------------Episode's Chapters----------------00:00 - Welcome & Why We’re Re-Recording01:00 - Meet Ane Wiese & Benjamin Thornton03:12 - What “Visibility in AI Search” Really Means06:28 - How AI Search Is Changing SEO10:17 - First Steps to Improve AI Visibility14:42 - Tracking Prompts Like Keywords18:55 - Finding Semantic Intent in AI Prompts22:18 - Variations & Use Cases for Prompt Tracking26:45 - Challenges with Measuring AI Prompt Data31:08 - Tools & Methods to Discover Prompt Trends35:42 - Comparing AI Search vs. Google Search Habits40:44 - The Importance of Knowing Your Audience44:51 - AI Hallucinations & Fact-Checking Tips48:03 - Quick Hacks to Boost AI Search Presence51:10 - Leveraging Publications & Citations for Visibility53:15 - Systematic SEO & Brand Mention Strategies55:00 - Final Thoughts & Key TakeawaysAne - https://www.linkedin.com/in/ane-wiese-seo-cro-saas-strategy/Benjamin - https://www.linkedin.com/in/bthornton75/Keyword.com - https://keyword.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796