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EPISODE · Feb 5, 2026 · 50 MIN

How to Leverage Readings for Book Sales

from Don't Write That Book · host Mike Michalowicz

In this episode, AJ and Mike discuss an area of promotion often associated with fiction authors, but one they know absolutely helps authors of prescriptive nonfiction: public readings! Listeners will learn how to create a reading, how to promote it, and how to use that opportunity to increase book sales and readership. And speaking of, you’re coming to Mike’s Monday Night Reading, aren’t you? Check the show notes to register for the free event (and see how it’s done by a pro!). Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned: Mike’s upcoming Monday Night Reading, where he’ll read selections from The Money Habit. Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

What this episode covers

In this episode, AJ and Mike discuss an area of promotion often associated with fiction authors, but one they know absolutely helps authors of prescriptive nonfiction: public readings! Listeners will learn how to create a reading, how to promote it, and how to use that opportunity to increase book sales and readership. And speaking of, you’re coming to Mike’s Monday Night Reading, aren’t you? Check the show notes to register for the free event (and see how it’s done by a pro!).

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How to Leverage Readings for Book Sales

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How long is this episode of Don't Write That Book?

This episode is 50 minutes long.

When was this Don't Write That Book episode published?

This episode was published on February 5, 2026.

What is this episode about?

In this episode, AJ and Mike discuss an area of promotion often associated with fiction authors, but one they know absolutely helps authors of prescriptive nonfiction: public readings! Listeners will learn how to create a reading, how to promote it,...

Can I download this Don't Write That Book episode?

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