How to Prioritize Software Tasks - Better with Kent

What this episode covers

Kent walks the Kano model on a real food-delivery backlog: Must-be, Performance, and Delighter — why GPS was a wow in 2015 and a basic today, and why you cannot delight your way out of broken basics.Chapters0:00 The backlog fight1:39 What type of feature is this?2:15 Basics (Must-be)3:47 Performance needs5:38 Delighters6:32 GPS lifecycle reveal7:56 Why silence misleads teams10:00 Cannot delight out of broken basics10:36 AI and the junk drawer11:52 Prioritized build order14:25 Homework and closeBetter with Kent — Durable skills for people who ship software.You have five backlog items and everyone wants their feature first. Kent uses a food delivery app example and the Kano model (Must-be, Performance, Delighter) to show what type each feature is — and what to build first.Land three beats: broken confirmation email is a Must-be (fix before anything else), estimated delivery accuracy is Performance (more accurate = more satisfied), surprise discounts and group ordering are Delighters (fun to build, dangerous when basics are broken). The GPS reveal: tracking felt like magic in 2015; today missing GPS means users leave.Why teams get this wrong: silence in support is not proof basics work — most users leave without filing tickets. You cannot delight yourself out of broken basics. AI makes it worse when agents churn exciting Delighters while hygiene features rot.Homework: label five real backlog items, fix broken basics first, ask whether last year's Delighter became today's Must-be.Become an Epic Product Engineer guests cited: Wayne Allan, Sean Roberts, Swizec Teller, Don Norman, Dillon Mulroy, Dax Raad.LinksWatch on YouTube

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Frequently Asked Questions

How long is this episode of Better with Kent?

This episode is 16 minutes long.

When was this Better with Kent episode published?

This episode was published on June 3, 2026.

What is this episode about?

Kent walks the Kano model on a real food-delivery backlog: Must-be, Performance, and Delighter — why GPS was a wow in 2015 and a basic today, and why you cannot delight your way out of broken basics.Chapters0:00 The backlog fight1:39 What type of...

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