How to Restore Trust in Retail Communications

from RETHINK RETAIL · host RETHINK Retail

Recorded live at NRF 2026: Retail's Big Show, this episode of the RETHINK Retail Podcast features Michelle James, Vice President at CTIA, in conversation with Melissa Blassingame, RVP of Partner Alliances at Twilio. As consumers increasingly ignore unknown calls, this episode explores how Branded Calling ID in retail is helping brands rebuild trust and improve voice engagement. - Why trust in voice communications is critical for modern retail - How Branded Calling ID improves answer rates and customer experience - Real-world retail use cases, including delivery and customer support - How industry standards and collaboration are restoring trust in voice 🎧 Listen to the episode to learn how Branded Calling ID is bringing trusted voice back to retail.

Episode metadata supplied by the publisher feed · Published Feb 2, 2026

Embed this episode

Attribution link and audio player

NOW PLAYING

How to Restore Trust in Retail Communications

0:00 25:32

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Retail Remix Retail TouchPoints The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await. Circana Unpacked Circana Circana Unpacked delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join Circana thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.

Frequently Asked Questions

How long is this episode of RETHINK RETAIL?

This episode is 25 minutes long.

When was this RETHINK RETAIL episode published?

This episode was published on February 2, 2026.

Can I download this RETHINK RETAIL episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!