How to Set the Right ROAS Targets in Google Ads

from Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

Send us Fan Mail*Apologies in advance for the disrupted audio in this episode, next week will be back to normal.Setting a random ROAS target and hoping for the best? Not a good strategy. In this episode of Google Ads unleashed, host Jeremy breaks down a smarter, data-driven approach to finding the right Return on Ad Spend for your campaigns—one that goes beyond what Google Ads tells you. You’ll learn how to use incrementality testing and calibration multipliers to reveal your true ROAS, avoid misleading metrics, and set profitable targets based on real performance.Google Resource: https://www.thinkwithgoogle.com/_qs/documents/18393/For_pub_on_TwG___External_Playbook_Modern_Measurement.pdfGet your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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This episode is 26 minutes long.

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This episode was published on November 10, 2025.

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