How to win a Cannes Lion

from Uncensored Renegades · host Jon Evans and Kory Marchisotto

With Cannes Lions deadlines looming, Jon and Kory dive into what it really takes to pitch, and win, at Cannes.We recorded this episode on the final day of Cannes 2025, with Kory in the thick of e.l.f’s "So Many D*cks" campaign submission for both a Glass and Titanium Lion. With the experience fresh in her mind, she breaks down the realities of the process.Jon brings a different perspective, reflecting on his own Bronze and Silver Lion wins from years past, and the hard-earned lessons that came with them.Timestamps00:00 - Intro00:49 - The pitching process for a Cannes Lion03:14 - The pitch process for a Glass Lion06:51 - The power of the Pratfall Effect08:39 - Pitching for a Titanium Lion10:41 - Jon’s tips from winning his Silver and Bronze Lions12:17 - Audience before content14:14 - How to make your campaign interesting (and not dull)16:25 - How e.l.f. makes their campaigns interesting18:58 - How to hack your campaign; babies or animals

Episode metadata supplied by the publisher feed · Published Feb 13, 2026

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How to win a Cannes Lion

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