Uncensored Renegades

Jon and Kory discuss why making good decisions is one of the hardest – and most important – parts of leadership, and share the frameworks they use to make better choices when the answer isn't obvious.From knowing when to trust the data and when to follow your gut, to de-risking big decisions and playing “angel's advocate”, they explore practical ways to challenge your own thinking. They unpack Solomon's paradox, the 10:10:10 rule, automatic negative thoughts and why sometimes the smartest thing you can do is ask someone else for help.They also explore what happens when you stop actively thinking about a problem, some surprisingly useful Japanese wisdom, and one particularly simple test: would you make the same decision drunk?Whether you're facing a huge strategic choice or simply stuck overthinking, these are 9 tools to help you make decisions with greater clarity and confidence.LinksG.O.A.T. Wisdom BookGreg Hahn on Uncensored CMOThe Brain at Rest Book (why your brain can make good decisions when you're not thinking)Timestamps00:00 - Start00:26 - Why Jon looks “savagely tanned”01:19 - Why decision making is hard04:16 - When you need to trust the data or your gut06:43 - How to make a decision07:29 - How to de risk a decision09:30 - Try playing “angel’s advocate”10:50 - Solomon’s paradox when making a decision11:51 - Squash the ants (automatic negative thoughts)12:23 - The 10:10:10 rule14:36 - Ask for help15:22 - Make space for your default mode network17:06 - Would you make the same decision drunk?17:47 - Japanese wisdom for decision making20:29 - The stats on why this is important

Today Kory shares the lessons from taking her leadership team offsite and deliberately putting them into an unfamiliar environment - a horse ranch. Jon and Kory explore why pattern disruption can help teams break old habits, the difference between a group of strong individual contributors and a genuinely connected team, and why getting outside your comfort zone can reveal how you really work together.They also discuss the language of connection, learning to ask for help, why pressure isn't always the answer, and how to turn an offsite from a memorable experience into lasting behavioural change. Because however busy your team feels, sometimes stepping away from the work is exactly what helps you do the work better.LinksG.O.A.T. Wisdom BookEQ2 Horse Ranch Leadership OffsiteTimestamps00:00 - Start00:37 - Why Kory takes her team offsite03:01 - Why you need to transform your team04:14 - The power of pattern disruption07:13 - Individual contributors vs working as a team11:20 - Going out of your comfort zone13:40 - The language of connection18:21 - Learning how to ask for help23:44 - The power is not in the pressure, it’s in the release25:40 - How Kory is implementing the lessons in the team27:03 - You’re too busy to not do this

Today, Jon and Kory open up their personal leadership toolbox, sharing the mental models and frameworks they rely on to make better decisions, communicate more effectively, and build high-performing teams.From understanding your audience before creating content to aligning teams around a clear vision, raising the bar through belief and repetition, and creating dedicated thinking time, these are the practical tools that have shaped their careers. They also discuss why spending time with people smarter than you is one of the fastest ways to grow, and finish with the one framework that underpins everything else.Timestamps00:00 - Start01:11 - Tools for your toolbox (in work and life)01:57 - Framework 1: A.B.C. (Audience Before Content)07:43 - Framework 2: A.B.C. (Always Be Curious)09:14 - Framework 3: V.A.E. (Vision, Alignment, Execution)13:43 - Framework 4: Raising the B.A.R. (Belief, Attention, Repetition)18:08 - Bonus tool: spend time with people smarter than you18:36 - Framework 5: 3, 5, 7, 922:31 - Framework 6: T Time!26:43 - The framework to rule all frameworks

Today Jon and Kory explore the leadership habits that keep successful organisations moving forward. Drawing on research, personal experience and examples from some of the world's best businesses, they discuss why the strongest leaders surround themselves with people who will tell them the truth, stay relentlessly close to their customers, and never shy away from difficult conversations.Timestamps00:00 - Start00:56 - How to stay grounded when you’re successful02:52 - Does success drive complacency?04:14 - What the data says about successful companies06:07 - You need people that are prepared to tell you the truth09:25 - Why you need to have the tough conversations12:45 - Spend time with your customer15:07 - The power of saying no17:42 - Working with the right people23:06 - Define your organisation25:22 - Play to win

For decades, marketers have relied on the traditional 4 Ps: Product, Price, Place and Promotion. But as the role of the CMO has evolved, so too have the skills needed to succeed as leaders.Today, Jon and Kory introduce a new framework for modern marketing leadership, inspired by research Jon conducted with TikTok. Rather than focusing on the marketing mix, these five Ps focus on what today's leaders need to excel inside their organisations: People, Planning, Persuasion and Performance. (Plus a bonus P that isn't a P - Storytelling.)Timestamps00:00 - Start00:48 - A new set of marketing Ps04:38 - P1 - People08:05 - P2 - Planning14:57 - P3 - Persuasion23:52 - P4 - Performance28:55 - P5 - Storytelling

Launching a brand is one of the hardest things you can do. Today, Jon and Kory break down the principles they've learned from building brands, products and podcasts from the ground up.They explore the three ingredients every successful launch needs: a crystal-clear value proposition, surrounding yourself with exceptional people, and the persistence to keep going when progress feels slow. Along the way, they discuss why we're often too close to our own ideas, how constraints can become a competitive advantage, and why the best launches rarely happen by accident.Timestamps00:00 - Start00:48 - How hard is it to build a brand from scratch?02:52 - The 3 things that need to be true for a succesful launch03:24 - Having a clear value prop10:55 - Are we too close to our own proposition?15:02 - Surround yourself with greatness20:50 - Persistence23:59 - The power of constraint

Fresh from Jon Evans' Cannes Lions talk, this episode explores why surprise is one of the most powerful tools in leadership. Drawing on behavioural science, neuroscience and real-world campaigns, Jon and Kory unpack how unexpected moments capture attention, create stronger memories and help brands stand out in an increasingly predictable world.Putting their marketing hat on, they look at examples such as Tubi's headline-grabbing Super Bowl campaign and e.l.f.'s unconventional product launch strategy. Along the way, they explain the science of Reward Prediction Error, discuss how to sell bold ideas inside large organisations, and reveal why partnerships can become a powerful source of unexpected creativity.Watch the new e.l.f. haircare advert:https://www.youtube.com/watch?v=uk2KmRlx7eATimestamps00:00 - Start01:38 - The origin story of Uncensored CMO04:03 - Why surprise is the antidote to dull05:23 - The data behind the power of surprise07:52 - Tubi’s example of using the power of surprise09:58 - Understanding Reward Prediction Error13:09 - Surprising the judges at Cannes Lions15:45 - Selling big ideas into the boardroom17:47 - e.l.f.’s surprising approach to their new hair product launch20:29 - The power of partnerships to be surprising22:23 - Baking surprise into your culture25:41 - Why you need to keep delivering new surprises

Jon and Kory explore the three qualities they believe define great leadership. From building genuine proximity with your team to being fully present in the moments that matter and communicating with clarity, they break down a simple leadership framework that can be applied whether you're leading a global organisation or your first team.Timestamps00:00 - Start01:53 - Presence as a leader03:31 - The 3 pillars of great leadership03:52 - Pillar 1: Proximity11:47 - Pillar 2: Presence18:41 - Pillar 3: Clarity of Communication28:26 - BCG on leadership

Tarang Amin, CEO of e.l.f. Beauty, joins Jon and Kory for a special live episode of Uncensored Renegades to discuss the leadership philosophy behind one of the most remarkable growth stories in consumer brands.Under Tarang's leadership, e.l.f. has delivered 29 consecutive quarters of growth while building a culture centred on ownership, transparency and long-term thinking. In this conversation, Tarang and Kory share why every employee became a shareholder, how the company balances ambitious growth with a people-first culture, and the leadership habits that have helped e.l.f. scale at an extraordinary pace.The trio also discuss Kory's journey to becoming CMO of e.l.f., managing healthy conflict at the executive level, the rationale behind e.l.f.'s acquisition of Rhode, and why communication remains one of the CEO's most important responsibilities.Timestamps00:00 - Start02:27 - How Tarang and Kory met06:30 - How Kory got the job at e.l.f.07:26 - Why e.l.f. made everyone in the compary shareholders10:48 - The challenges of offering everyone equity12:35 - How do you get 29 quarters of growth sustainably16:46 - Why Tarang writes a personal newsletter21:28 - How to handle conflict at the c-suite level27:53 - Why e.l.f. aquired Rhode

Live from Cannes Lions, Jon and Kory reflect on the biggest themes, surprises and lessons from this year's festival.From experiencing unreasonable hospitality firsthand to the continued rise of creators and the rapid evolution of AI, they unpack what really stood out, and why many of the biggest takeaways had very little to do with technology.Whether you made it to the Croisette or followed along from afar, this is the Uncensored Renegades debrief on what actually mattered at Cannes Lions 2026.Timestamps00:00 - Start01:50 - Unreasonable hospitality in action12:22 - The power of creators at Cannes15:25 - How brands can collaborate with creators19:52 - The AI shift in 202623:00 - The impact of the World Cup26:09 - How brands are getting involved with the World Cup28:59 - Final takeaway - getting back to basics

Jon and Kory tackle one of the most talked-about, and most misunderstood, aspects of leadership: culture.What actually is culture? How do you know if yours is healthy? And why do some organisations consistently attract great people while others struggle?Drawing on research, personal experience, and leadership lessons, Jon and Kory discuss how culture is created, how it can be changed, and why hiring for cultural fit is only part of the story. They also explore why even brilliant people can fail in the wrong environment, how agency partners should become an extension of your culture, and why lasting change starts with taking ownership yourself.Timestamps00:00 - Start00:35 - What does the data say about building culture02:06 - Signs of a healthy culture04:52 - What actually is culture?06:27 - The different types of cultures10:14 - How to hire for people that meet your culture12:48 - How culture can feed into your agency partners13:59 - How to change a culture17:01 - Why is change scary?20:17 - Dealing with the right person in the wrong culture21:35 - How our beliefs shape our reality24:03 - Why you need to take ownership to change the culture

Today, Jon and Kory discuss the moments that define careers. The ones where you have to leap before you know exactly how things will turn out.From leaving secure jobs to betting on yourself, they reflect on the decisions that shaped their own careers and why waiting until you feel "ready" is often the biggest barrier to growth. They explore the importance of having a strong support network, embracing discomfort, and accepting that sometimes you need to take a step backwards before you can move forwards.This is an honest conversation about risk, resilience, and why the biggest opportunities often sit just outside your comfort zone.Timestamps00:00 - Start00:35 - Taking a giant leap01:28 - A moment Kory took a giant leap04:51 - Taking the leap before you feel ready06:46 - Why Jon made the giant leap to go full time on the podcast08:45 - The importance of a support network10:10 - Get comfortable being uncomfortable14:50 - The risks of taking the leap of faith19:02 - Sometimes you have to take a step back to take a step forward22:01 - Are you willing to lose the battle to win the war?24:42 - You need a high risk tolerance

Jon and Kory explore why human connection matters more than ever in a world increasingly dominated by screens, automation, and AI.From the power of in-person experiences to the importance of empathy in business, they discuss why relationships are still the foundation of great leadership, marketing, and culture. Jon explains why he only records podcasts face-to-face, Kory shares why B2B is ultimately human-to-human, and together they unpack the mistakes agencies often make by forgetting the people behind the pitch.Timestamps00:00 - Start01:42 - What do we mean by human to human?05:11 - Why we need more humanity now06:55 - Why Jon only does podcasts in person09:56 - What the data says about being in person11:25 - The power of an in person experience16:03 - Why experience matters18:58 - Why being human matters in B2B22:38 - Human relationships and the impact they can have25:21 - What every agency gets wrong in a pitch25:54 - How to be more human27:33 - Everyone has something going on

Today Jon and Kory explore the surprising link between leadership and exercise. From CEOs and founders to top marketers, many high performers share one habit in common: they make time to move.The duo discuss why working out often feels selfish (when it shouldn't), how to maintain healthy habits while travelling, and what companies can do to encourage their teams to prioritise wellbeing. Jon also breaks down his philosophy of running, explaining how different stages of a workout mirror the rhythms of work and life.This is a conversation about energy, discipline, and why taking care of yourself might be one of the most important leadership skills of all.Timestamps00:00 - Start00:47 - The common thread for successful people02:37 - Feeling guilty for working out03:40 - How to workout while on the road05:08 - How employees can encourage their employees to workout09:31 - Mile 1: The hard part11:37 - Mile 2: Rhythm12:59 - Mile 3: Harmony14:35 - Mile 4: Acceleration17:36 - Mile 5: Let it rip18:30 - How important is music to working out19:55 - Becoming at one with the run20:40 - Break things down into parts23:06 - The two mountains

Timestamps00:00 - Start01:19 - Kory’s 4 part framework for a good keynote speech02:20 - Audience before content07:16 - Don’t provide information, tell a story16:20 - The art of good keynote content20:50 - Obsess over delivery24:58 - Jon’s poem on public speaking

Jon and Kory reflect on the very first Uncensored CMO: The Calling event. This episode recorded just days after it happened, with Kory joining as one of the keynote speakers.The conversation explores the biggest lessons from the event, including why marketers need to embrace “pattern disruption,” the underrated power of curation, and what lobsters can teach us about growth and reinvention. Jon and Kory also discuss the uncertainty and vulnerability that comes with live events, why polish is often overrated, and why genuine engagement matters far more than reach alone.Timestamps00:00 - Start02:24 - How Jon pulled off The Calling in 3 months03:10 - The uncertainty of a live event05:55 - Kory’s 3 biggest insights from The Calling06:44 - Lesson 1: Learn like a lobster12:29 - Lesson 2: Pattern disruption17:03 - Lesson 3: Curation20:41 - The lesson from Jon’s daughter22:24 - The power of vulnerability vs polish22:53 - Why Jon gave free tickets to unemployed people25:40 - Reach vs engagement29:03 - Jon’s big takeaway from the event

Today Jon and Kory break down why speed has become one of the biggest competitive advantages in modern marketing.Using e.l.f.’s Super Bowl campaign, created and launched in just 11 days, they explore what allows some organisations to move incredibly quickly while others get trapped in endless approvals and bureaucracy. From legal teams and leadership trust to decision-making and culture, this episode is a practical look at how to build teams that execute with speed.Timestamps00:00 - Start01:12 - What Usain Bolt can teach us about speed04:43 - Why e.l.f. made a Super Bowl ad in 11 days09:33 - How you can work at e.l.f. speed12:27 - How legal can help you work at speed15:30 - What needs to be true in order for speed to happen17:47 - Why speed is such a big competitive advantage

Since joining e.l.f., Kory has famously achieved consecutive quarters of growth, 28 at the time of recording. This is an extraordinary achievement for a CMO, so Kory breaks down exactly how they did it, and what insights you can take back to your company to achieve the same.

Today Jon and Kory break down what actually makes someone memorable in an interview, beyond rehearsed answers and polished CVs.From body language and energy to asking better questions and avoiding corporate waffle, they share practical advice on how to stand out without sounding scripted. They also discuss how they personally hire, whether interviews are overrated, and why the best candidates treat interviews like conversations, not performances.Whether you’re hiring, interviewing, or just trying to communicate better, this episode is packed with useful insights.Timestamps00:00 - Start02:10 - Kory’s advice for interviews05:07 - The importance of non-verbal behaviour in interviews07:31 - Why you need to ask questions at the end of an interview09:58 - How Kory and Jon like to hire12:22 - Do we put too much pressure on the interview?13:52 - How to show energy in an interview18:34 - Do prepare, don’t rehearse20:19 - Do strategically distill, and don’t ramble on21:36 - Do have a framework, don’t have unstructured thinking22:44 - Do have a conversation, don’t deliver canned responses23:42 - How personal should you get in an interview?25:09 - Why Kory wants to do a TED Talk26:13 - Should you follow up after an interview?

In this episode of Uncensored Renegades, Jon and Kory tackle one of the most underrated relationships in business: marketing and finance.Too often, marketers see the CFO as a blocker. In reality, they can be your biggest ally. Jon and Kory break down how to build a strong relationship with finance, why understanding how the business really works is critical, and how to turn your marketing plan into something the CFO actually wants to champion.Timestamps00:00 - Start01:08 - Where the KBO$$ nickname came from02:06 - Why the CFO relationship is so important04:39 - Understand how the business needs to work05:51 - How to build the relationship with your CFO09:54 - Get finance to present your marketing plan11:16 - How to make earnings interesting14:31 - Are founder led companies more effective?16:35 - How to approach risk in a business20:52 - Translating data into insights

In this episode of Uncensored Renegades, Jon and Kory tackle something most people avoid: their own weaknesses.From brutally honest feedback from partners and teams to self-awareness and uncomfortable truths, they explore how to identify what you’re not good at and why that might be the most important step in growing as a leader. They also ask whether weaknesses are just overused strengths, and how traits like empathy or attention to detail can become liabilities if left unchecked.This is a candid, self-reflective conversation on turning your weaknesses into something you can actually use.Recommended reading:Good to Great by Jim CollinsIndistractible by Nir EyalTimestamps00:00 - Start00:51 - It’s ok to talk about the things you’re not good at02:23 - How do you know what you’re not good at?03:06 - Kory’s weaknesses according to her husband04:22 - Jon’s weaknesses according to his team06:19 - Kory’s weaknesses according to her07:15 - Is a weakness an overbuilt strength?08:54 - Can empathy be a weakness?10:38 - Why Kory is trying to improve her punctuation marks14:56 - Why Jon is terrible at company politics17:36 - Why Kory wants to go to the doctors more often18:50 - How to turn weaknesses into strengths

Today, Jon and Kory break down one of the most misunderstood relationships in marketing: working with agencies.From treating agencies as a true force multiplier to fixing broken relationships, they share practical advice on how to get the best out of your partners, and what to do when things inevitably go wrong. This is a candid look at trust, expectations, and why the best results come when agencies feel like part of your team, not just a supplier.Whether you’re managing an agency or working inside one, this episode will change how you think about the relationship.Timestamps00:00 - Start01:20 - Why agencies can be a force multiplier02:11 - How to fix a broken agency relationship04:12 - How to set your agency up for success08:36 - Bringing your agency into your company13:42 - What to do when things go wrong with your agency18:30 - Be tough in victory and gentle in defeat20:17 - What is the cost of changing your agency?

Today, Jon and Kory explore a simple but often overlooked skill: how to actually find inspiration.From brands like Tony’s Chocolonely to supermarkets, subways, and even nature, they break down why the best ideas rarely come from inside your own company. Instead, inspiration comes from changing your environment, staying curious, and being open to unexpected moments.If you’re feeling stuck, this episode is a reminder that great ideas are everywhere, if you’re willing to look for them.Timestamps00:00 - Start00:32 - Why Jon is inspired by Tony’s Chocolonely06:45 - Why you need to look outside your company for inspiration08:35 - Finding inspiration in nature10:54 - The importance of changing your context12:56 - Getting inspiration in a supermarket14:33 - Getting inspiration on the metro16:57 - Why you need to be open to be inspired

Leadership at the top level doesn't come free it costs time, energy, and often the comfort of a predictable life. In this episode, Kory and Jon get honest about what it really takes to lead as a CMO: the personal sacrifices, the travel, the pressure, and the constant balancing act between work and home. From managing time zones on the road to the surprisingly powerful concept of strategic laziness, this is a candid look at what high-performance leadership actually demands, and how to make it sustainable.Timestamps00:00 - Start00:39 - What sacrifices do CMOs need to make04:37 - How to balance work with home life06:36 - Managing time zone differences when you travel10:41 - How to apply strategic laziness14:15 - How to lead effectively under pressure from travelling

Getting fired is one of the most humbling experiences in business, and one of the most instructive. In this episode, Kory and Jon get candid about the times they've been let go, what went wrong, and the hard-won lessons that followed. Jon in particular has a story or two to share (including getting fired twice in 18 months), and between them they unpack what it really takes to survive and thrive in high-stakes leadership roles.Timestamps00:00 - Start01:22 - What Jon learned from being fired twice03:35 - How not to get fired08:20 - How to understand your boss (so you don’t get fired)10:50 - Align yourself with the company, not just personal goals13:11 - How Jon got fired for the second time in 18 months16:12 - Are you the right person to work for a high growth company?17:50 - Be careful where you get hired

Companies have boards of directors to make big decisions, so why don't individuals? Kory does exactly this in her life, so she breaks down why she does it, how she chose the people to be a part of her board, and the kind of decisions they helps her make.Timestamps00:00 - Start01:17 - What is a personal board of directors?04:07 - When to use your board of directors04:51 - What makes a good personal board of directors?06:21 - How to choose your board08:58 - The power of networking11:41 - What not to do with your personal board of directors12:37 - Finding people outside your industry19:09 - Why you learn more deeper into your career

e.l.f. lives by the mission of being "a bold disruptor with a kind heart" a refreshing stance when disruption is rarely paired with kindness. Kory explains why kindness is at the core of how e.l.f. operates, what it actually looks like in practice, and what holds most people back from embracing it.LinksUnreasonable Hospitality by Will GuidaraG.O.A.T. Wisdom by Dr Brent RidgeTimestamps00:00 - Start00:53 - Being a bold disruptor with a kind heart03:11 - The difference between being kind and being nice08:02 - Why we should be kind to our competitors09:30 - The science to kindness10:56 - Why fear of embarrassment stops us being kind17:02 - The power of kindness for your career19:08 - Kindness doesn’t have to be big gestures

Every week, Jon and Kory pull back the curtain on the messy, unfiltered reality of building a career on your own terms. Throughout their long and successful careers, they've had their fair share of sh*tty moments and even sh*ttier bosses. From Kory being literally barked orders at in her first job, to Jon being fired after just 3 months at his dream job. These are the moments that make you question everything. But they're also the moments that shape you. Tune in for the lessons, the laughs, and zero sugarcoating.Timestamps00:00 - Start00:37 - Why sh*tty moments?01:24 - Kory moment #1 - the fire that fuels you04:20 - How to be a good boss05:43 - Jon moment #1 - when to have the hard conversations11:13 - Kory moment #2 - a lesson in de-escalation16:28 - Jon moment #2 - impossible and unreasonable expectations20:59 - Kory moment #3 - be careful of the bridges you burn25:51 - Jon moment #3 - the power of being vulnerable

How are great products created through innovation? Jon and Kory tackle this topic bringing entertaining examples from their careers, including the runaway success of e.l.f.'s Power Grip primer. So what's the key to innovation? Culture, constraints, and most importantly, being close to your customer.Timestamps00:00 - Start01:04 - Why innovation is Jon’s favourite marketing topic01:35 - Creating the cultural conditions necessary for innovation04:25 - The measuring stick for innovation06:23 - Why innovation fails08:19 - The innovation of e.l.f.’s Power Grip Primer15:09 - How constraint breeds innovation20:07 - Innovation when you’re close to your customer

How do you distil something as complex as marketing into something simple?In this special episode of Uncensored Renegades, Kory delivers a powerful seven-minute poem (originally written as a pattern-disrupting acceptance speech) that captures the emotional weight, pressure, and responsibility of modern marketing leadership.Born from a flash of inspiration at an AC/DC concert, the poem explores the trials of being a CMO, the burden of accountability, and the mental fortitude required to lead.After the performance, Jon reacts candidly, unpacking the themes of ownership, bravery, and the uncomfortable truth that in leadership, pretty much everything is down to you.Timestamps00:00 - Start00:28 - Why marketing is poetry to Kory02:25 - Where did Kory’s love for poetry start?03:58 - How poetry makes complex things simple04:56 - Why Kory wrote a poem and not an acceptance speech12:29 - Kory Marchisotto’s marketing poem19:43 - Jon reacts to Kory’s poem21:04 - The power of mental fortitude24:34 - Pretty much everything is down to you, and you alone26:45 - You don’t have to have all the answers28:05 - Seek out what you don’t know

With Cannes Lions deadlines looming, Jon and Kory dive into what it really takes to pitch, and win, at Cannes.We recorded this episode on the final day of Cannes 2025, with Kory in the thick of e.l.f’s "So Many D*cks" campaign submission for both a Glass and Titanium Lion. With the experience fresh in her mind, she breaks down the realities of the process.Jon brings a different perspective, reflecting on his own Bronze and Silver Lion wins from years past, and the hard-earned lessons that came with them.Timestamps00:00 - Intro00:49 - The pitching process for a Cannes Lion03:14 - The pitch process for a Glass Lion06:51 - The power of the Pratfall Effect08:39 - Pitching for a Titanium Lion10:41 - Jon’s tips from winning his Silver and Bronze Lions12:17 - Audience before content14:14 - How to make your campaign interesting (and not dull)16:25 - How e.l.f. makes their campaigns interesting18:58 - How to hack your campaign; babies or animals

When you define any other business function, the answer is simple. What is finance? What is HR? What is IT?When you ask, what is marketing? The answer is broad. Is it sales? Is it storytelling? Is it brand?In this episode, Kory and Jon dig into some of the words used to define marketing and decrypt some of the findings.Timestamps00:00 - Intro00:15 - Why is marketing hard to define?04:35 - Why brand is so important08:36 - How your brand shows up when hiring people10:36 - The words that describe marketing14:47 - Do marketers neglect the role of strategy?17:25 - The most surprising words that define marketing18:39 - The power of storytelling

Know your e.l.f.ing numbers - it's your responsibility as a leader. Jon and Kory share stories of when this has helped them in roles, and share advice on how CMOs can be successful in getting more budget, taking bigger risks and, ultimately, grow the brand (for 25 consecutive quarters in Kory’s case).Timestamps00:00 - Intro00:34 - You just do the cutting, sticking and colouring in01:42 - Why knowing your numbers is so important for CMOs05:25 - Making the case for long term marketing investment08:10 - Why CMOs need to earn the right to take risks12:05 - Managing internal politics in the c-suite15:16 - Kory’s formula to create successful work

Failure needs to be rebranded. Most see it negatively, but history shows great successes are followed shortly after failures. Jon and Kory tackle the stigma against failures, why we should embrace them across the organisations we work for. They also share their biggest failures in their career and what they’ve learned from them.Timestamps00:00 - Intro01:54 - Why are we afraid to talk about failure?04:07 - Why failures set you up for success11:11 - Jon’s biggest failure18:20 - Kory’s biggest failure

Get to know the hosts of Uncensored Renegades, Jon Evans and Kory Marchisotto, find out more about why the duo started the show, and whats to come in the future.Timestamps00:00 - Intro01:06 - Background to Uncensored Renegades01:59 - Why Renegades?02:39 - The response to Jon’s launch post05:48 - What topics will be discussed on the show?08:47 - The partnership that led to the podcast11:50 - Why the name “Renegades”?13:54 - Getting to know Jon and Kory27:45 - What do you do to recharge?38:33 - Inspiring books41:32 - Crowdsourcing topic ideas

Welcome to Uncensored Renegades, with Jon Evans and Kory Marchisotto. Join the duo as they tackle the topics often avoided - being fired, terrible bosses, failure, and more.This teaser episode includes clips from the first 12 episodes, covering a range of topics, and an introduction from Jon and Kory about why they started the podcast.Come back to this feed on Friday 16th November for the launch episode, recorded live in New York.