How we doubled prices twice without losing customers | J.Y. Delmotte @BuddiesHR

J.Y. Delmotte co-founded six startups, went through YC, and is now running BuddiesHR — a suite of Slack apps doing $56K MRR. In this one he gets unusually specific about what's working, what flopped, and what could kill the business.We get into the Slack Marketplace SEO play that captured 90%+ of inbound (and why it's nearly impossible to replicate now), what happened when he doubled the price twice, the existential risk of building on Slack, and the co-founder split that got lawyers involved.For SaaS founders thinking about growth channels, pricing leverage, and building a business that can actually be sold.In this episode: → The Slack Marketplace SEO play that captured 90%+ of inbound → Why doubling the price twice barely lost any customers → The platform risk of building on Slack — and the escape plan → Why 40 founder interviews shaped the roadmap before any code → The co-founder split that got lawyers involved → Selling KarmaLinks and TalkFluence: two acquisitions, smooth handoffs----------- Episode's Chapters -----------0:05 — Introduction & Guest Background1:18 — Why J.Y Built Buddies HR2:00 — What Is Buddies HR?4:14 — Platform Risk & Slack Dependency14:18 — Growth Channels & Acquisition Strategy22:32 — Building in Public — Does It Backfire?27:42 — Revenue, Pricing & Predictability34:06 — Selling Car Links & Acquisition Lessons43:57 — Biggest Win, Biggest Failure & Lessons Learned54:31 — Founder Hack: Monthly Self-Reflection🎙️ J.Y. Delmotte - https://www.linkedin.com/in/jydelmotte 🌐 BuddiesHR - buddieshr.com Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796