How your CFO can unlock marketing growth

What this episode covers

In this episode of Uncensored Renegades, Jon and Kory tackle one of the most underrated relationships in business: marketing and finance.Too often, marketers see the CFO as a blocker. In reality, they can be your biggest ally. Jon and Kory break down how to build a strong relationship with finance, why understanding how the business really works is critical, and how to turn your marketing plan into something the CFO actually wants to champion.Timestamps00:00 - Start01:08 - Where the KBO$$ nickname came from02:06 - Why the CFO relationship is so important04:39 - Understand how the business needs to work05:51 - How to build the relationship with your CFO09:54 - Get finance to present your marketing plan11:16 - How to make earnings interesting14:31 - Are founder led companies more effective?16:35 - How to approach risk in a business20:52 - Translating data into insights

Share this episode

Similar Episodes

Dr. Densen Cao : Dentistry Uncensored w/ Howard Farran #1711

Jul 8, 2026 ·71m

Δεν κάνουμε όλοι για το επιχειρείν - Παύλος Λοίζου | Future Unlocked E6

Jul 8, 2026 ·109m

H δύναμη της τέχνης- Λουίζα Λούη, Γενική Διευθύντρια BAF | YOU Inspire E30

Jul 8, 2026 ·41m

Η πραγματικότητα της βίας στην οικογένεια - Δρ. Άντρη Ανδρονίκου | Good Girls E83

Jul 7, 2026 ·71m

Benjamin Wachter : Dentistry Uncensored w/ Howard Farran #1710

Jul 6, 2026 ·57m

Why Communists Love Gulags

Jul 2, 2026 ·9m

Similar Podcasts

Untethered with Lindsay Tuttle NP Lindsay Tuttle NP Lindsay Tuttle is the creator and founder of Lindsay Tuttle NP, a thriving practice helping women heal their health and lives through freeing themselves and becoming unstuck. Lindsay has close to 20 years experience working in health and wellness, and through her own journey resolving chronic illness, realized she could help others do the same.Lindsay started this podcast to be able to bring together practitioners, healers, free thinkers and the like to come together in a place to uplift one another and have radical and uncensored conversations, pulling back the veil when it comes to health and truly thriving. The goal is that you leave listening feeling refreshed, empowered, inspired, you become untethered and experience expanded freedom in your life. Woman's Day Uncensored Woman's Day Recorded inside the Woman's Day offices each week, 'Woman's Day Uncensored' goes beyond the pages to uncover even more gossip from the team that put the magazine together. Uncensored Crypto Decentralized Publishing The greatest technological transformation since the advent of the Internet is here. The blockchain promises to disrupt everything from how we work, vote, earn, and invest, to how we communicate, and play. Yet, most people are unaware of the transformation taking place on a global scale. The Uncensored Crypto podcast changes that, delivering straight talk about Bitcoin and other cryptocurrencies, Web3, the blockchain, DeFi, NFTs and more. Host Michael Hearne interviews the disruptors at the forefront of the crypto revolution who are shaping our economic, financial, and political future. You’ll hear them chat openly about their successes, failures and wealth building strategies. With their help, you can harness the power of crypto and the blockchain to change your life and help transform the world. Breaking Sales Dan Lappin Behind the scenes with one of America's leading sales renegades, Dan Lappin, and his fanatic crew of disruptors from Lappin180. Listen as Dan, his sales training team, and their guests destroy everything you thought you knew about selling. A nonconformist take on rejecting the status quo, Lappin180 annihilates the tried-and-died sales tactics and techniques that have failed you, and your prospects. Here is your chance to break free of convention and tedious sales rules top earners never follow. In interviews with business leaders and industry insiders, Dan will inspire you to think differently, stop selling, and break the sale. Join Dan on his unorthodox mission to shatter the dull monotony of performance stagnation.

Frequently Asked Questions

How long is this episode of Uncensored Renegades?

This episode is 23 minutes long.

When was this Uncensored Renegades episode published?

This episode was published on May 1, 2026.

What is this episode about?

In this episode of Uncensored Renegades, Jon and Kory tackle one of the most underrated relationships in business: marketing and finance.Too often, marketers see the CFO as a blocker. In reality, they can be your biggest ally. Jon and Kory break...

Can I download this Uncensored Renegades episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.