IAB's Roadmap for a Cookie-less Future

The Interactive Advertising Bureau (IAB) released a new report suggesting brand advertisers need to collect consumer data via a clear value exchange with consumers to ensure long term viability. They also note that advertising dollars should be funneled into customer experience - including loyalty programs. This is a massive shift and validation on zero- and first-party data. Watch as we break down the key takeaways from this extensive report.