PODCAST · news
Thinking Caps
by Cheetah Digital
Two veteran marketers take on the industry. Analyzing breaking news in the MarTech and AdTech worlds, Richard and Tim pick the topics that are most disruptive to marketers and offer advice in how to anticipate change and pivot to a new strategy. In 10 minutes or less, you’ll get informed on the news about customer acquisition strategies, privacy & consumer data, email and mobile marketing, CDPs, and loyalty and advocacy programs — and hear from global CEO and CMO guest speakers. In the time it takes to grab a latte, you can walk away informed and ready to take on your next marketing challenge Cheetah Digital's Customer Engagement Suite platform allows enterprise level marketers to better serve, understand and engage consumers across the entire customer lifecycle. As the world's largest independently owned relationship marketing platform, we are experts in acquiring consumer data, specifically zero-party data, and then giving marketers an easy to use platform to ana
Episodes
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Jesse Redniss: Putting Performance Privacy to Work for Your Brand
Jesse Redniss has been engaging audiences by the millions for years. From his days in TV, at TimeWarner, through his agency partner Gary Vee and even today, his passion for better consumer experience sis real. As founder of Qonsent.com he's doubling down on helping brands tackle consumer consent...
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Email Benchmark Stats Across Industries for Early 2022
Email is one of the most impactful channels used in relationship marketing. When viewing email's impact with other channels you can get a great overview of your impact on audience action. In this short episode we reveal some of thew North American email benchmarks across Cheetah Digital's...
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Top US Consumer Messaging Trends Broken Down By Age
Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That's what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even...
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Top Consumer Trends for Finserve to Capitalize on ASAP
Financial brands have seen some of the fastest digital transformations in history. Virtual banking, digital consumer interfaces and privacy laws have changed core products and services along with how brands need to communicate with their audiences. The 2022 Consumer Trends Index highlights where...
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Consumers' Biggest Frustrations With Brand Messaging Today
Most brands today are missing the mark when communicating directly to their audiences. The 2022 Consumer Trends Index highlights what consumers are most frustrated with when it comes to email, sms and other direct offers and content. Here are 5 frustrations from US consumers that may be wrecking...
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Why Email is #1 Channel for Revenue in US... Again.
The email channel is (still) the #1 driver of revenue with consumers both globally and in the US per the 2022 Consumer Trends Index report. This 5 min clip shares the stats on several marketing channels and the why and how email is so powerful, even with Gen Z and Millennials. Learn how to...
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Trending Now: Earth To Marketers, Campaigns About Preserving The Planet Stand Out
Earth Month takes center stage as marketers reveal brand values in eco-awareness, sustainability, & planet-saving campaigns, including email layouts in every shade of green. KLM Airlines brings zero-party data onboard with a destination wishlist for more personalized and enhanced customer...
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Trending Now: No Fooling Around This Year, Marketers Saturate With Springtime Strategy
Let the seasonal shift roll in as marketers latch onto April Fools momentum and all things "sunny spring break" with sales, campaigns, and Walking To Work Day. The Container Store activates its digital transformation by launching a new app with an extensive loyalty program.
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Trending Now: Mid-March 2022
March saw some awesome post-purchase drip email campaigns, more personalized emails, and Mario Cart gets a shoutout. This, plus other marketing highlights for creative & strategic inspiration.
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Chris Muscutt, Head of MarTech at Pepsi Co, Talks Relationship Marketing Strategies
Chris Muscutt is the Head of MarTech at Pepsi Co, as well as the former Chief Product Officer of MarTech at Shell, and a long-time customer of Cheetah Digital's Experiences product. Tim Glomb sits Chris down in a London WeWork to discuss some of his advice for those that are using marketing...
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Trending Now: Brands Harness Twos-Day’s Palindrome Power
Each week Cheetah Digital scours the web for the best email, SMS, and marketing campaigns to bring you quick coverage of digital marketing highlights, trends, and news. This episode includes Twos-Day spending 24 hours in the hot spotlight of fame, building anticipation with targeted teasers and...
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Facebook Faceplants As The Metaverse Builds Marketing Distraction
Facebook’s stock dives 25% in one day, the largest valuation drop in the history of the market which coincides with months of strong marketing efforts & hype around the Metaverse. Rich and Tim break down why Facebook fumbles in the market, while simultaneously Meta amps full steam ahead…
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PREVIEW: The Metaverse, Marketing and Future of Privacy Webinar
The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we preview our upcoming webinar with Cambridge Analytica whistleblower Christopher Wylie on Feb 16th, 2022. Chris sparked an outrage when he revealed the nefarious data dealings…
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Experiential Marketing in the Metaverse
The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we dig into what experiences might look like in the world of virtual reality.
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Trending Now: 4 Stand Out Emails + Mobile & Industry News
In this "Trending Now" edition for the 3rd week of January 2022 we break down 4 awesome, personalized email campaigns from Ulta Beauty, Ensembl, Sherwin-Williams and United Airlines. We also showcase a great abandoned cart engagement using images in an MMS to help close the sale. We hope this...
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The Major Players of the Metaverse
The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we dig into the big players that are shaping the future such as Meta, Google and Microsoft along with their initial offerings for consumers entering the virtual world.
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Trending Now: The 50+ Best Holiday Campaigns of 2021
In this "Trending Now" edition, we break down the best holiday email, sms and in-app marketing campaigns of 2021. We have over 50 examples of how brands got creative to drive sales. We also break down when these holiday trends launched over 3 months leading up to the end of the year. Enjoy.
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Trending Now: Emails Tout Loyalty Offers, Free Shipping and Deadline Extensions
Our "Trending Now" segments break down the week's best marketing campaigns across email, sms, in-app, wallet and personalization efforts from brands across the globe. We scour the web bringing you inspiration and best practices and tee them up for you in less than 5 minutes. Enjoy this week's picks.
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Trending Now: Holiday Emails, SMS + Offers That Inspire
Each week the Strategic Services team here at Cheetah Digital scour the web for the best email, sms and marketing campaigns... so you don't have to! This week we break down some of the best holiday email and sms campaigns utilizing animation and motion as well as 12 days of deals themes and flash...
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Spotlight: Mike Ribero, the Loyalty Visionary, Pt. 2
Mike is currently the CEO of REACH and will share his vision for what customer engagement really needs to be successful today and in the future, all based on his amazing experience helping shape some of the most successful programs ever launched.
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Spotlight: Mike Ribero, the Loyalty Visionary, Pt. 1
Mike is currently the CEO of REACH and will share his vision for what customer engagement really needs to be successful today and in the future, all based on his amazing experience helping shape some of the most successful programs ever launched.
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Spotlight: Salling Group Continues to Surprise and Delight Customers with their Wildly Popular Loyalty App
Surprise and delight -- it's Salling Group's thing when it comes to engaging their customers through their loyalty app. With 1 million members (in a country of 5 million!), their app is incredibly popular. Hear how Salling Group activated their program and how they continue to keep their members...
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Spotlight: Torchy's Tacos Seeks Knowledge Through Data
What's the recipe for success for Torchy's Tacos? In this less-than-10-minute spotlight, we focus on how Torchy's set out to create a loyalty program that would go above and beyond what's currently in the market. CMO Scott Hudler details how a focus on creating relationships with their customers...
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Spotlight: GSK's Data-Driven Marketing Strategy
Watch this quick, less than 10-minute spotlight episode of Thinking Caps to see how brands like GSK are prioritizing zero-party data into their strategies and building stronger relationships with their audiences as ad tech and martech issues disrupt the marketing landscape.
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Spotlight: CDPI HITRUST and Privacy in Your CDP
Join product marketing team member Nick Einstein, and David Raab, founder of the CDP Institute, to dig into the major items to consider when discussing the role of a CDP in your organization. David coined the term "CDP" back in 2013 and will use this time to focus on what a CDP really is and…
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Spotlight: American Airlines
How American Airlines Uses Zero-Party Data for Personalized Offers that Increase Revenue with Cheetah Digital's Customer Engagement Suite. They use surveys to collect psychographic data from high value customer to then personalize email offers at scale and saw a lift of nearly $50 per head. Watch...
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Industry Confessions Expose Hard Truths Of Reconciling Personalization With Privacy
'The Long Goodbye' is a 10-part editorial series from Digiday that explores how the advertising industry will be affected after Google completes its phaseout of the third-party cookie. This week, 10 semi-anonymous confessions pull back the curtain providing insight into who is certainly uncertain...
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Marketing Specialist Goes Viral For Dog Adoption Ad
Christine Clauder uses her social media and marketing savvy to launch PleaseAdoptHank.com, the viral dog adoption ad for “hellion” dog Hank. This week AdAge breaks down ‘what marketers can learn’ from Christine’s bold marketing approach for finding Hank’s new forever family.
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Loyalty Programs: Email Marketing's Secret Weapon
As President of Email Connect, Chris Marriott brings years of digital marketing and vendor selection experience to helps clients connect with the right marketing technology solutions for email and multichannel marketing. Chris breaks down why the loyalty program is the best way to collect...
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New Consumer Survey Highlights In Store Shopping Expectations
Human connections! That's the core message consumers are sending when it comes to retail experiences right now. The Ecommerce Consumer Behavior Report, published by 9 Shopify partners, sheds light on the reasons why consumers want to be back in store. But will the Delta variant delay those…
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California Attorney General Adds Cookie and Analytics Tracking To It's Purview & Fines Could Be Massive
The California State's Attorney General issues letters to analytics tracking forms claiming cookie and analytics infractions fall under CCPA/CCPRA as potential 'data sale', Violators could face incredible fines at the cookie or per person level. The AG also warns widely accepted opt-out features...
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Facebook Connects Nat'l to Local Businesses, But What About Loyalty?
Facebook ran a paid piece in AdAge talking about their ability to connect a local businesses which are part of national brands to their local audiences, but the trends and other marketing and advertising experts would tell you to start building a loyalty solution first and foremost. Hear why IAB...
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The Restaurant Revolution, A Guide to Digital Transformation
Restaurants took a beating in 2020 as the pandemic spread. One thing is for sure, many of those businesses realized the need to sure up their digital ecosystem to not only survive but also to adapt to what are sure to be long lasting behavioral trends with their consumers. This e-book is a...
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WSJ Reports: Apple Ad Revenue Drops, Android Rises, Personalized Ads Eroding.
The Wall Street Journal has some stats proving Apple's privacy features rolling out to consumers is creating a shift in advertising. Ads targeting Apple devices is dropping (because of the targeting capabilities) but Android rates are skyrocketing. What the real story might be though is the shift...
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The Bludgeoning Impact of iOS14 on DTC Brands
Roughly two months after Apple rolled out its App Tracking Transparency (ATT) prompt as part of the iOS14 update, direct-to-consumer startups are still trying to understand the impact of it. Facebook CPM's are on the rise, data fidelity from ad campaigns is in decline and brands start to collect...
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Building First Party Relationships with Cheetah Digital's Personalization Engine
Tereza Kirk, product manager Cheetah Experiences, shares the vision and future of the most reliable and scalable platform for acquire zero-party data. Learn some key benchmarks and how your brand should be considering your customer acquisition and engagement strategies using the Customer…
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Brand Safety & Privacy Expert Scott Cunningham Talks Tech Disruption
Scott Cunningham has too many titles and accolades to list here, but he's one of the most sought after brand safety, privacy and martech consults on the planet. He gives us the low down on what's really behind the privacy battles between Apple, Facebook and Google as well as his take on cookies,...
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Apple's "Mail Privacy Protection" Changes Speed Up The Need To Personalize
Starting in September, Apple's "Mail Privacy Protection" will allow Mail app users hide IP addresses for ESPs and the brands sending emails to Apple device users. This has monumental repercussions on the ability to track, segment and report on email open rates and could essentially kill most...
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How Name Brands Are Actually Collecting and Activating Zero-Party Data
From Aeropostale to Shimano, retail brands are finding new and innovative ways to build relationships with their customers. These brands are drawing in consumers with interactive Experiences ranging from scratch n’ wins to quizzes that reveal insightful preferences. Each of these Experiences…
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...And the Race To Grab Consumer Data Heats Up!
The amount of media coverage on new 'cookie-less solutions' is exploding. New 'middlemen' solutions are popping up weekly, but are they helping or hurting the cause? We translate 3 key articles in AdAge published within days of each other that highlight the race to collect consumer data and we...
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Apple Brings The Privacy Battle To Your Living Room
Apple doubles down, again, on privacy by launching a brilliant TV spot aimed at consumers visualizing just how annoying 'creepy' third party tracking works. Bringing this topic into the living room is sure to have a massive ripple effect on brands still heavily reliant on third party data and…
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The Tide Turns, Solidifying the Path to Personalization
AdAge’s homepage last week said ‘marketing may be better off without cookies’. We agree and glad they are finally getting up to speed… we’ve been saying that for years. Furthermore, we’ve partnered with AdAge to understand what marketers do and don’t believe about personalization now that adtech…
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5 Consumer Trend Stats Retailers Can't Ignore
Retailers got hit hard in 2020 but the pandemic wasn't the only disruption. We share 5 key consumer trends that can help you thrive as we move towards recovery. What are consumers expecting when it comes to your ad dollars, your privacy practices, where will they buy and how do you get a leg up...
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Early Ad Data from Apple's iOS 14.5 Update Rolls In
It’s been a week since iOS users started receiving notifications that they could turn off cross-app tracking. What is clear is that ad execs will need to get creative to solve user consent challenges within the walls of the Apple App Store. Some reports show as many as 70% of users opting out....
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Senators Want More Transparency Into ‘Addictive’ Facebook, Twitter and YouTube Algorithms
US regulators investigate the algorithms of Facebook, Twitter and YouTube to understand if they amplify harmful content. We wrap our heads around the potential for this to have implications on advertising for brands and reinforce why a customer engagement strategy that fosters loyalty may be the...
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How To Assess The Right Analyst Report For Your Needs
It's raining analyst reports right now, but how do you make sense of them all? From Forrester to Gartner to Real Story Group and a dozen others, what you need to know before you read them and how to identify the right type of report for your unique needs. Rich and Tim both have 20+ years…
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The Value Exchange Validation: A New Ecosystem Emerges
In the AdAge article "WILL CONSUMERS TRADE THEIR FACEBOOK AND GOOGLE DATA HISTORY FOR BRAND DEALS?" Tim Glomb comments on the well-intentioned but misguided value exchange platform from DataLucent. Cheetah Digital has been powering the value exchange economy between brands and consumer for years....
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Brands Turn Vaccination Awareness Campaign into Zero-Party Data Event
Creating awareness for the vaccination programs in America is important towards our path to normalcy. Some brands have taken it upon themselves to do their part in spreading awareness while also offering a value exchange for consumers that do indeed get the vaccination. Learn how AB InBev's...
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How Brands Are Getting It Right = Better Experiences, Not Better Ads
Many of you asked for concrete examples of how brands are getting ahead of the cookie issues by collecting zero-party data. The IAB recently suggested brands need to start advertising better experiences for longer-term relationships with consumers rather than highly targeted click-to-buy ads.…
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Data Deals and the Cookie Alternatives, Is a New Drug Emerging?
As the cookie dies and IDFA changes kick in, marketers have to navigate a sea of confusion when it comes to #adtech. But is this reliance on tech something we need to 'fix', or should we kick the habit altogether. Yes and no. We break down some recent partnerships in the data and adtech space and...
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ABOUT THIS SHOW
Two veteran marketers take on the industry. Analyzing breaking news in the MarTech and AdTech worlds, Richard and Tim pick the topics that are most disruptive to marketers and offer advice in how to anticipate change and pivot to a new strategy. In 10 minutes or less, you’ll get informed on the news about customer acquisition strategies, privacy & consumer data, email and mobile marketing, CDPs, and loyalty and advocacy programs — and hear from global CEO and CMO guest speakers. In the time it takes to grab a latte, you can walk away informed and ready to take on your next marketing challenge
Cheetah Digital's Customer Engagement Suite platform allows enterprise level marketers to better serve, understand and engage consumers across the entire customer lifecycle. As the world's largest independently owned relationship marketing platform, we are experts in acquiring consumer data, specifically zero-party data, and then giving marketers an easy to use platform to ana
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Cheetah Digital
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Frequently Asked Questions
How many episodes does Thinking Caps have?
Thinking Caps currently has 87 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Thinking Caps about?
Two veteran marketers take on the industry. Analyzing breaking news in the MarTech and AdTech worlds, Richard and Tim pick the topics that are most disruptive to marketers and offer advice in how to anticipate change and pivot to a new strategy. In 10 minutes or less, you’ll get informed on the...
How often does Thinking Caps release new episodes?
Thinking Caps has 87 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Thinking Caps?
You can listen to Thinking Caps on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Thinking Caps?
Thinking Caps is created and hosted by Cheetah Digital.
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