Identity Maxxing Will Help You Find Your Ideal Audience

Identity maxxing is taking over Instagram right now and I’m here for it. We are getting thrown so much content these days, that you need something to help you stand out from everyone else. Because we don’t want to simply blend in, we want to create content that resonates and connects with our audience. This looks like sharing pieces of you (aka your identity) that other people can connect with so they see themselves and stop, thinking “wait, that’s me!” If you’re struggling with low views or you just want to stop the scroll, I have tons of examples (linked below!) to help you start owning your identity on Instagram.In this episode we’ll be covering:What is “identity maxxing" and how to start using it when you create content for Instagram.How identity influences connections online and in person, and how our identity goes beyond simple demographics.Discussing identity based content hooks to call out our audience and increase engagement.How the Instagram algorithm serves content based on your specific identity and tastes. Multiple content examples and POV ideas for identity maxxing your posts.Featured content in this episode:Noellebybee: Rules I have for myselfLittlebugtogs: The library books I borrowedArthousecharlotte: I sell original local art in Charlotte, NCTaylorjackzen: Making dinner for my familyThe_intuition_dietitian: Convenience eaterWelltraveledchild: New non-stop international flightsPrestonkonrad: Simple and lux table upgradesShannonmckinstrie: Identity MaxxingRecommended episodes:Episode 103: Hot Take: We’re Following Accounts Where We See a Reflection of OurselvesEpisode 110: Become More Memorable When You Stop Overthinking and Start RepeatingEpisode 111: It’s How You Fill in the Blanks That Makes the Hook Unique to YouEpisode 117: How to Start Making Money Without Fancy FunnelsSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!