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Im Spotlight: Constanze Fichtner, Senior Brand Specialist bei dormakaba

EPISODE · Oct 17, 2023 · 10 MIN

Im Spotlight: Constanze Fichtner, Senior Brand Specialist bei dormakaba

from Decoding Brands · host Colin Fernando - BrandTrust

Strategische Markenführung, Internal Branding und warum Trends wie Digitalisierung keine Gefahr, sondern Booster für Markenführung sind In der Folge ist im Spotlight: Constanze Fichtner, Senior Brand Specialist bei dormakaba Colin stellt Constanze '5 schnelle Fragen': Was bedeutet Markenführung für dich persönlich? Und was bei dormakaba? Welche Veränderungen bzw. Meilensteine gab es in den letzten Jahren in der Markenführung? „Das Markenerlebnis soll kein Zufallsprodukt sein“ - Wie macht ihr das konkret? Habt ihr bspw. eine Brand Touchpoint-Abteilung? Was bewirkt die Markenführung? Lohnt sich das Investment? Wie schätzt du die Zukunft der Markenführung ein? Bleibt sie relevant? Oder ist sie irgendwann ein Thema, das nebenbei läuft?

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Im Spotlight: Constanze Fichtner, Senior Brand Specialist bei dormakaba

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