Im Spotlight: Dr. Christian Samulewicz, Senior Vice President Group Marketing & Communications bei Materna

from Decoding Brands · host Colin Fernando - BrandTrust

Wie wird eine Marke in einem komplexen B2B-Umfeld geführt? Und wie wird eine Markenstrategie von innen nach außen erlebbar und messbar? Darum geht es in dieser Spotlightfolge mit Christian Samulewicz. Er verantwortet Marketing und Kommunikation bei Materna, einem der führenden Digitalunternehmen Deutschlands.Materna begleitet Unternehmen und öffentliche Einrichtungen bei der digitalen Transformation und verbindet dabei Technologie, Beratung und Umsetzung. Im Mittelpunkt der Markenarbeit steht eine klare Positionierung: Materna will als umsetzungsstärkster Schlüsselpartner für komplexe Digitalisierungsprojekte in kritischen Umfeldern wahrgenommen werden.Colin stellt Christian „5 schnelle Fragen“:Was bedeutet Marke und Markenführung für dich?Wie wird die Markenstrategie bei Materna erlebbar und wie wird sie in der Organisation verankert?Warum ist die Verdichtung auf einen gemeinsamen Markenkern so wichtig?Welche Wirkung erzielt die Markenarbeit bisher qualitativ und quantitativ?Blick in die Zukunft: Wie verändert KI die Markenführung und warum werden starke Marken dadurch noch wichtiger?

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Im Spotlight: Dr. Christian Samulewicz, Senior Vice President Group Marketing & Communications bei Materna

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