Im Spotlight: Heinrich Toldo, CEO von b_smart selection

from Decoding Brands · host Colin Fernando - BrandTrust

Markenführung in einem jungen und schnell wachsenden Unternehmen In der Folge ist im Spotlight: Heinrich Toldo, CEO von b_smart selection Colin stellt Heinrich '5 schnelle Fragen': Was bedeutet das Thema Marke für dich? Und was bei b_smart? Wie hat sich Markenführung in den letzten Jahren entwickelt? Wie funktioniert die Markenarbeit bei bsmart? Wo nutzt ihr die Marke als Grundlage? Wie beeinflusst die Markenarbeit die Wirkung von bsmart nach innen und außen? Was bewirkt bei Euch die Markenarbeit? Wie schätzt du die Bedeutung der Marke in der Zukunft ein?

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This episode was published on February 27, 2024.

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