Im Spotlight: Markus Valet, Inhaber und Geschäftsführer von Retterspitz

from Decoding Brands · host Colin Fernando - BrandTrust

Markenführung in einem Familienunternehmen und Markenrelaunch als Meilenstein In der Folge ist im Spotlight: Markus Valet, Inhaber und Geschäftsführer von Retterspitz Colin stellt Markus '5 schnelle Fragen': Was bedeutet Marke für dich ganz persönlich? Was bedeutet Markenführung nach innen? Und allgemein bei Retterspitz? Wie können wir uns den Markt bei euch vorstellen? Was waren die einschneidendsten Veränderungen in eurem Markt, die die Entwicklungen forciert haben? Welche Herausforderungen gab es für euch? Was hat die Initiative des Markenrelaunches, der Markeninvestition bewirkt? Qualitativ und quantitativ? Wie geht es die nächsten 20 Jahre mit dem Thema Marke weiter?

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