Im Spotlight: Nina Kürschner, Senior Specialist Corporate Brand Strategy and Reputation Measurement bei BASF

from Decoding Brands · host Colin Fernando - BrandTrust

Markenführung und Reputationsmanagement, Markensteuerung in einem globalen Konzern, Bedeutung der Marke im Wettbewerbsumfeld In der Folge ist im Spotlight: Nina Kürschner, Senior Specialist Corporate Brand Strategy and Reputation Measurement bei BASF Colin stellt Nina '5 schnelle Fragen': Was bedeutet das Thema Marke für dich? Und was bei der BASF? Welche Bedeutung hat Marke im Wettbewerbsumfeld? Wie kann man sich die Markenführung, die Markensteuerung bei der BASF vorstellen? Was bewirkt Markenführung bei euch? Blick in die Zukunft: Wird die Bedeutung von Markenführung bei der BASF, aber auch im Umfeld, abnehmen, zunehmen oder gleich bleiben?

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Im Spotlight: Nina Kürschner, Senior Specialist Corporate Brand Strategy and Reputation Measurement bei BASF

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