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Im Spotlight: Sabine Weber-Loewe, Leitung Marketing & Kommunikation bei Freiburg Wirtschaft Touristik und Messe

EPISODE · Sep 28, 2023 · 16 MIN

Im Spotlight: Sabine Weber-Loewe, Leitung Marketing & Kommunikation bei Freiburg Wirtschaft Touristik und Messe

from Decoding Brands · host Colin Fernando - BrandTrust

Stadtmarketing und Markenführung für ein „Produkt“, das man nur bedingt gestalten kann In der Folge ist im Spotlight: Sabine Weber-Loewe, Leitung Marketing & Kommunikation sowie Prokuristin bei Freiburg Wirtschaft Touristik und Messe Colin stellt Sabine '5 schnelle Fragen': Was bedeutet Markenführung für dich? Braucht eine Stadt (wie Freiburg) Markenführung? Und wie kann man sich Markenführung bei einer Stadt, einer Destination vorstellen? Wie schafft ihr es, das gewünscht Bild bei eurer Zielgruppe zu kreieren? Welche Auswirkungen hat das Investment (Zeit, Geld)? Bei euren Stakeholdern? Bei euren Gästen? Blick zurück: Wie hat sich die Markenführung in den letzten 20 Jahren verändert? Blick nach vorne: Was bedeutet Markenführung in den nächsten 20 Jahren?

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Im Spotlight: Sabine Weber-Loewe, Leitung Marketing & Kommunikation bei Freiburg Wirtschaft Touristik und Messe

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