Is Asian Television declining in the UK? I S1

from Lyca XTRA · host Lyca Media II Ltd

Is Asian TV losing its audience in the UK… or just evolving? 👀🔥 In this revealing conversation, Parul Goel, Territory Head at Zee Entertainment UK, breaks down the real challenges behind ZEE TV and the wider Asian TV landscape. From shifting audience behaviour to the harsh reality of low returns on investment, Parul explains why growth has been difficult over the past few years and why, without ROI, there’s only so much that can be done. He also shares an interesting take on streaming giants like Netflix, Plus, a surprising insight into how BARB works… where even losing one viewer can mean a drop of thousands in reported viewership. And to wrap it up, Raj asks Parul about the one show he would love to bring to ZEE TV… stay tuned to find out 👀 Want to see more ZEE shows in the UK? Which ZEE show is your favourite? Let us know in the comments 💭👇

What this episode covers

Is Asian TV losing its audience in the UK… or just evolving? 👀🔥 In this revealing conversation, Parul Goel, Territory Head at Zee Entertainment UK, breaks down the real challenges behind ZEE TV and the wider Asian TV landscape. From shifting audience behaviour to the harsh reality of low returns on investment, Parul explains why growth has been difficult over the past few years and why, without ROI, there’s only so much that can be done. He also shares an interesting take on streaming giants like Netflix, Plus, a surprising insight into how BARB works… where even losing one viewer can mean a drop of thousands in reported viewership. And to wrap it up, Raj asks Parul about the one show he would love to bring to ZEE TV… stay tuned to find out 👀 Want to see more ZEE shows in the UK?Which ZEE show is your favourite? Let us know in the comments 💭👇

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Is Asian Television declining in the UK? I S1

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This episode is 37 minutes long.

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This episode was published on April 9, 2026.

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