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Is Bidding on Your Own Brand a Waste of Money? episode artwork

EPISODE · Mar 2, 2026 · 16 MIN

Is Bidding on Your Own Brand a Waste of Money?

from Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

Send us Fan MailYour branded campaign shows the highest ROAS, but is it your least incremental channel? In this episode of Google Ads Unleashed, host Jeremy unpacks the real truth about brand bidding, attribution vs incrementality, and when branded search in Google Ads is quietly draining profit. Learn how to structure brand campaigns correctly, defend against competitors, exclude brand from Performance Max, and run simple incrementality tests to see if you should cut it.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

What this episode covers

Send us Fan Mail Your branded campaign shows the highest ROAS, but is it your least incremental channel? In this episode of Google Ads Unleashed, host Jeremy unpacks the real truth about brand bidding, attribution vs incrementality, and when branded search in Google Ads is quietly draining profit. Learn how to structure brand campaigns correctly, defend against competitors, exclude brand from Performance Max, and run simple incrementality tests to see if you should cut it. Get you...

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Is Bidding on Your Own Brand a Waste of Money?

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Frequently Asked Questions

How long is this episode of Google Ads Unleashed | Winning Strategies for E-Commerce Marketers?

This episode is 16 minutes long.

When was this Google Ads Unleashed | Winning Strategies for E-Commerce Marketers episode published?

This episode was published on March 2, 2026.

What is this episode about?

Send us Fan MailYour branded campaign shows the highest ROAS, but is it your least incremental channel? In this episode of Google Ads Unleashed, host Jeremy unpacks the real truth about brand bidding, attribution vs incrementality, and when branded...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Google Ads Unleashed | Winning Strategies for E-Commerce Marketers episode?

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