Jannis Samaras: Z Polska jsme s Kofolou měli odejít o pět...

What this episode covers

Jannis Samaras dokázal vybudovat lokální brand, který odolal tlaku velkých globálních hráčů a stal se fenoménem. A kolem něj také mimořádně úspěšnou, miliardovou nápojářskou skupinu stejného jména. Co řekl v prvním díle nového podcastu The Forbes Show?Umí být prý pěkně tvrdohlavý. Zároveň však Jannis Samaras, muž stojící za ikonickou nápojářskou skupinou Kofola, dodává, že v byznysu je to někdy třeba. Věděli jste například, že nebýt tvrdohlavosti, Kofolu byste si dnes asi nikde nedali čepovanou?„Když jsme Kofolu koupili, byla čepovaná. Jenže tady se čepovalo kdeco a říkalo se tomu Kofola. A my jsme říkali, že to je přece blbý, že když přinesou černý nápoj, tak nejsme schopni ho identifikovat. Chtěli jsme ji utlumit a mít ji jenom ve skle. Jenže trh se nedal,“ říká v podcastu The Forbes Show Jannis Samaras.Partnerem podcastové série The Forbes Show je Raiffeisenbank⁠https://www.rb.cz

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Frequently Asked Questions

How long is this episode of Forbes Byznys?

This episode is 1 hour and 30 minutes long.

When was this Forbes Byznys episode published?

This episode was published on April 16, 2026.

What is this episode about?

Jannis Samaras dokázal vybudovat lokální brand, který odolal tlaku velkých globálních hráčů a stal se fenoménem. A kolem něj také mimořádně úspěšnou, miliardovou nápojářskou skupinu stejného jména. Co řekl v prvním díle nového podcastu The Forbes...

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