Je merk bouwen in vier stappen (met Erwin Oskam)

from B2B Breindump · host Denny van Veen | Foeter

Iedereen weet dat B2B-merken te weinig aan branding doen. De vraag die daarna overblijft is de lastigere: oké, en hoe dan?Erwin Oskam werkt al 35 jaar bij WADM en helpt B2B-bedrijven hun merk opbouwen vanuit wie ze écht zijn. Niet vanuit wie ze willen zijn, niet vanuit wat concurrenten doen, en zeker niet vanuit de kleur die de directeur toevallig mooi vindt. Hij heeft daarvoor een vierstappen framework ontwikkeld dat ik in dit gesprek voor het eerst zo concreet uitgelegd heb gekregen.

Episode metadata supplied by the publisher feed · Published May 18, 2026

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Je merk bouwen in vier stappen (met Erwin Oskam)

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