Kom godt i gang 4:7 From Free to fee

What this episode covers

I denne episode dykker vi ned i, hvordan virksomheder kan gå fra at tilbyde services gratis til at skabe en bæredygtig forretning med betalte ydelser. Sammen med Amna Akkas fra AUBtech ser vi nærmere på de udfordringer, mange især produktions- og udstyrsvirksomheder møder, når de skal ændre fra et produktfokus til en servicebaseret forretningsmodel.Vi taler om, hvorfor værdien af services ofte undervurderes, hvordan man arbejder med value-based selling, og hvorfor det kræver både et internt mindset-skifte og stærk kundedialog at lykkes. Episoden giver også konkrete bud på, hvordan virksomheder kan dokumentere og synliggøre værdien af deres services – og dermed gøre kunder villige til at betale for noget, de tidligere har fået gratis.

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Frequently Asked Questions

How long is this episode of Servitize.DK podcast?

This episode is 27 minutes long.

When was this Servitize.DK podcast episode published?

This episode was published on April 16, 2026.

What is this episode about?

I denne episode dykker vi ned i, hvordan virksomheder kan gå fra at tilbyde services gratis til at skabe en bæredygtig forretning med betalte ydelser. Sammen med Amna Akkas fra AUBtech ser vi nærmere på de udfordringer, mange især produktions- og...

Can I download this Servitize.DK podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.