Labelmaster Expects Their Brand To Be a Strategic Business Driver

from Healthcare IT Today Interviews · host John Lynn

A brand is more than a logo, a color palette, and a smartly crafted tagline. When properly articulated and carefully implemented, a brand can help guide strategic business decisions. Building a brand of this strength is a journey that requires a disciplined approach. Labelmaster, a 50-year-old company is currently on such a journey and their goal is nothing short of a brand that will drive growth for decades to come.    Robert Finn, Vice President of Marketing, Product Management and Analytics with Labelmaster sat down with us to share his insights, lessons learned so far, and some behind-the-scenes work the company has done.   Learn more about Labelmaster at: https://www.labelmaster.com/  Find more great healthcare marketing content: https://www.hitmc.com/

What this episode covers

A brand is more than a logo, a color palette, and a smartly crafted tagline. When properly articulated and carefully implemented, a brand can help guide strategic business decisions. Building a brand of this strength is a journey that requires a disciplined approach. Labelmaster, a 50-year-old company is currently on such a journey and their goal is nothing short of a brand that will drive growth for decades to come. Robert Finn, Vice President of Marketing, Product Management and Analytics with Labelmaster sat down with us to share his insights, lessons learned so far, and some behind-the-scenes work the company has done. Learn more about Labelmaster at: https://www.labelmaster.com/ Find more great healthcare marketing content: https://www.hitmc.com/

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Labelmaster Expects Their Brand To Be a Strategic Business Driver

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This episode was published on September 16, 2022.

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