Launching Services With Rayanne Buchianico (EP 1017)

This one is a fun mix of money, mindset, and real‑world scars from inside MSP financials. I sit down with Rayanne Buchianico, who’s spent decades inside your QuickBooks, PSA, pricing, and procurement, and who just graduated from the Goldman Sachs 10,000 Small Businesses program. We use one of her client stories about an AI rollout to show why features and benefits don’t sell on their own, and why your client has to actually feel the problem before they’ll part with a dollar. Rayanne explains how the Goldman Sachs framework made her map out risk, target customer, market demand, team readiness, and personal goals before green‑lighting a new service, and how she translated that directly into the managed services world. We also look at the bigger pivot she’s making at ABC Solutions: moving from “just the accounting person” to a strategic back-office partner that understands your PSA, invoicing, procurement, and service mix as one system. She talks about the workbook she’s building for MSPs to test new offerings on paper first, forecast revenue and costs, and figure out if that extra 700K in sales is actually supportable by your people and processes. Along the way we revisit the early days of connecting PSAs to QuickBooks, the messy P&Ls she kept seeing in MSPs, the fatigue your team feels when you constantly change vendors, and how getting clear on your own “why” sets you up for better M&A and exit decisions down the road. If you’re tired of guessing at bundles and hoping a new tool fixes your business, you’ll get a ton out of this chat. Chapters 00:55 Goldman Sachs Program Insights 05:10 Mapping New Service Rollouts 07:08 Selling the Real Problem 11:30 Assessing Opportunity and Risk 15:05 Turning Framework Into Action 18:02 Applying Lessons to MSPs 22:31 ABC as Strategic Partner 24:03 Building the Service Workbook 27:01 Marketing Comes After Assessment 29:37 Why MSP Accounting Mattered 32:19 Forecasting Before You Launch 34:41 Last Thoughts and Contact Info === Guest: Rayanne Buchianico, ABC Solutions, LLC Website: https://abcsolutionsfl.com LinkedIn: https://www.linkedin.com/in/rayanneabcsolutionsfl === Companies / Vendors / Products / Books Goldman Sachs 10,000 Small Business: https://10ksbapply.com/ === SPONSORS:  Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === SHOW MUSIC:  Item Title: Upbeat & Fun Sports Rock Logo  Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Author Username: AlexanderRufire  Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.