Leveraging multi-channel marketing for SaaS with Craig Hewitt @Castos

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #39, Anna Nadeina talks with Craig, Founder and CEO of Castos, the podcast hosting platform for growth-minded brands. --------------Episode's Chapters---------------- 00:00 - Introduction to Castos and Craig's Journey 05:02 - Marketing Strategies and Daily Routines 10:29 - The Power of Podcasting and Content Creation 14:10 - SEO and AI in Content Marketing 20:09 - Monetization Strategies for Podcasters 23:31 - Partnerships and Integrations in Podcasting 25:02 - Building Partnerships for Growth 29:46 - The Value of Funding and Mentorship 35:00 - Sustainable Growth Strategies 39:07 - Navigating Challenges and Team Dynamics 42:47 - Community and Mentorship in Entrepreneurship 45:01 - Practical Hacks for Founders Craig - https://www.linkedin.com/in/craig-hewitt-78386a66/ Castos - https://castos.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Episode metadata supplied by the publisher feed · Published Jan 20, 2025

Embed this episode

Attribution link and audio player

NOW PLAYING

Leveraging multi-channel marketing for SaaS with Craig Hewitt @Castos

0:00 51:04

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Getting To Ramen Joshua Anderton One SaaS-trepreneur's journey to building a sustainable lifestyle business online. With all of the failures, successes, and learnings along the way (including interviews with people like Justin Jackson, Rob Walling, Ben Orenstein, and others). WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups Jonathan Denwood & Kurt von Ahnen WP-Tonic is a podcast for WordPress professionals, Bootstrap SaaS startup entrepreneurs, and anyone looking to build a business online. We cover a large number of areas with our main show. We interview creative WordPress and startup entrepreneurs, plus online experts who share insights to help you build your online business.Jonathan Denwood and Kurt von Ahnen host and produce the WP-Tonic podcast, which is one of the longest-running WordPress podcasts. Each episode brings you valuable insights with one goal: to help you generate more income and impact through online businesses. The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. Brian Burns No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, saas, sales leadership, sales management, social media, b2b marketing, maverick selling method and how sales have changed. If you are in sales and like selling, this podcast is for you.I have been selling for over 25 years, and today I help companies increase revenue and reduce sales cycles by understanding how their customers make purchase decisions. I avoid the old-school tips and trick approach to sales and instead create a sales and buying pattern map which enables salespeople to understand the UI Breakfast: UI/UX Design and Product Strategy Jane Portman Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.

Frequently Asked Questions

How long is this episode of saas.unbound?

This episode is 51 minutes long.

When was this saas.unbound episode published?

This episode was published on January 20, 2025.

Can I download this saas.unbound episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!