Look the Part: Video Appearance Tips for IT Pros (EP 830)

Uncle Marv welcomes back Lisa Shorr, a leading authority on personal branding and client experience for IT businesses, for a lively and insightful discussion on video meeting etiquette. After breaking down the latest cybersecurity threats, the conversation shifts to the “new normal” of remote and hybrid work, where your camera is your connection to clients and colleagues.Lisa explains why turning your camera on is non-negotiable, how to create a professional (yet authentic) background, and why leaders must model the behaviors they want their teams to follow. She shares coaching tips for helping technical staff shine on screen, discusses the impact of nonverbal cues, and reveals how intentional presence builds trust, loyalty, and long-term business growth.The episode is packed with actionable tips, relatable stories (yes, including pajama pants on Zoom!), and a reminder that every video call is a chance to build—or lose—business. Lisa also previews her book, “Your Brand Unleashed,” and upcoming talks at IT Nation Secure and PAX8 Beyond. The show closes with a classic Florida Man story and a call to action for MSPs to lead by example, on and off camera.Companies, Products, and Books Mentioned: Shorr Success – https://shorrsuccess.com/Your Brand Unleashed (Book by Lisa Shorr) – https://amzn.to/43QzIHBSecure Future Tech Solutions – https://www.securefuturetech.com/ConnectWise / IT Nation Secure –https://www.connectwise.com/it-nation/securePAX8 Beyond – https://www.pax8beyond.com/Bitdefender – https://www.bitdefender.com/ThreatLocker – https://www.threatlocker.com/Huntress – https://www.huntress.com/Logitech StreamCam – https://amzn.to/4mxDnBDBlue Yeti Nano Microphone – https://amzn.to/3Z8LyKCFlorida Man and News:Florida Man survives alligator, only to be fatally shot by deputies: https://rb.gy/av6vj9Microsoft Windows Warning - Do Not Install These Apps: https://rb.gy/f0n77xMassive Login and Password Leak: https://rb.gy/0cokhx=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATELicensee: Marvin BeeRegistered Project Name: IT Business PodcastItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.