Make It Easy to Say Yes: The Simple Secret to More Sales Pt. 2

Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results.  If I have an airline mileage account, here would be my IDEAL point system, ready? Ready? Take this down, you're going to want to know this one. Earn them, use them! Yeah! Alright, see you, everybody. No, I'm just kidding. It is so hard to use my damn mileage account. Like I've got- it's like an act of Congress to be able to cash these damn things in. They're ridiculous. It's too hard to be your customer sometimes. You have to realize that you are this giant elephant to your client, and they don't go to school to learn how to be your customer. You have to make it easier for them. So, what do purchasers like in this economy? They like self-directed experiences. They want to be able to design their experience. That's right, they come in, they look at the Chinese menu, you say, I'll have one of those, one of those, one of those. I'm happy! I'll come in, and I'll want to buy a car. So instead of you just showing me what's on the lot, I want to go to the website, and I want to design it. I love that. Where else can you allow the customer to design their invention? So take your product, here's how you do it, take your product and service offering, break it down into its smallest bits, and allow them to buy those little tiny bits.  Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.