Mark Borkowski on the PR Stunt: What elevates a stunt from a fleeting headline to a meaningful moment?

Following the release of Outrage Inc on BBC iPlayer Mark Borkowski comes onto the PRmoment podcast to talk about the PR Stunt.Mark is also a well-known lecturer and speaker on the art of publicity. He is a frequent media commentator on TV and radio and writes for several nationals. Mark has authored two books on publicity stunts.Outrage Inc is a journey through the archive to rediscover the creative genius, conviction and the DNA of publicity behind protest stunts.From suffragette arson to flour bombs at Miss World, Barbie dolls growling “Vengeance is mine!” to Tommie Smith’s Black Power salute, the Greenham women, Led By Donkeys, and more.Outrage Inc programme asks why we forget these moments, when they so often planted the seeds of profound cultural change. Before we start,our PR Masterclass: The Agency Growth Forum is now live. Virtual and face to face tickets are now available.This event always sells out so if you do want a face to face ticket, be quick. Genuinely, don’t hang about. Check out PRmasterclasses.com or the homepage of PRmoment for the full speaker lineup.Also, do check out PRmoment’s TikTok content, it’ll keep you up to date with the best creative campaigns in PR, interviews with interesting PR folks and our weekly Good and Bad PR content with Andy Barr.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Here’s a summary of what PRmoment founder Ben Smith and Mark discussed:Mark tells us about Outrage Inc…Mark gives us a quick history of the PR StuntOf the publicity stunts artists Mark interviewed on Outrage Inc, which one is Mark’s favorite?Some argue Mark is the father of the modern PR stunt. But is he now a bit over them?Consumer PR in the UK is in a good place at the moment. And stunts in various forms are playing an important role in creating that virtuous circle of attention for brands. Mark discusses the virtuous circle of algorithms, content and hype…Mark and Ben discuss his conclusions in Outrage Inc about the role publicity stunts have played in various historical moments.Mark talks about how UK’s laws are making it harder and harder to do PR stunts.