Marketing Assets You Need
In this episode, Mike and AJ not only discuss what key marketing assets are needed when promoting your book, but they also warn newbies about the harm of a cold, unprepared ask for free promotion. They detail all the elements of a top-level media and marketing kit and what you need to have on hand to ensure your book’s success.
Episode 56 of the Don't Write That Book podcast, hosted by Mike Michalowicz, titled "Marketing Assets You Need" was published on December 12, 2024 and runs 37 minutes.
December 12, 2024 ·37m · Don't Write That Book
Summary
In this episode, Mike and AJ not only discuss what key marketing assets are needed when promoting your book, but they also warn newbies about the harm of a cold, unprepared ask for free promotion. They detail all the elements of a top-level media and marketing kit and what you need to have on hand to ensure your book’s success.
Episode Description
In this episode, Mike and AJ not only discuss what key marketing assets are needed when promoting your book, but they also warn newbies about the harm of a cold, unprepared ask for free promotion. They detail all the elements of a top-level media and marketing kit and what you need to have on hand to ensure your book’s success.
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Books/Resources Mentioned:
Friction, by Roger Dooley
LINGO, by Jeffrey Shaw
John DeMato, Photographer (tell him AJ sent you)
Connect with AJ & Mike:
AJ Harper, website
AJ’s Socials:
Mike Michalowicz, website
Mike’s Socials: