EPISODE · Oct 19, 2023 · 21 MIN
Marketing Series (Part 3): Use Kindling for a Quick Burn
from Pelvic PT Rising · host Nicole Cozean, PT, DPT, WCS & Jesse Cozean
If you needed to get patients into your practice next week, how would you do it?Kindling is an important part of your marketing fire. It burns quickly (getting patients in the door). It gives us time to get the bigger 'logs' burning. And it's how most of us start out getting people in the door early in our business.In this 'sode we talk about some of the most common 'kindling' for getting the phone to ring:WorkshopsSocial MediaFree ScreeningsEmail MarketingHowever, if you build your entire fire out of kindling, you'll always be rushing to replenish it. It burns hot and quickly, but once it's gone you need to find more. So if you're feeling 'burned out' with having to market, it's often because your fire is built almost entirely of kindling. Another workshop. Another screening. Another Reel.It's why building a balanced marketing fire is so important for long-term, sustainable success.Business Accelerator ProgramIf you're a business owner looking to take your practice to the next level, make sure you're checking out our Business Accelerator Program (www.pelvicptrising.com/accelerator). The wait list is open for our January 2024 cohort - which will be here before you know it. The Accelerator is our six-month coaching intensive, focusing on improving 1) Marketing & Sales, 2) Business Systems and 3) Clinical Excellence. Check it out!Rectal Cohort #2The second cohort of the Rectal: Evaluation & Treatment course is starting in October! Wait list is open, and doors open on Oct 23rd. You'll get $50 off the course and a LIVE Q&A. You can find the details at www.pelvicptrising.com/rectalAbout UsNicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 400+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!
What this episode covers
If you needed to get patients into your practice next week, how would you do it? Kindling is an important part of your marketing fire. It burns quickly (getting patients in the door). It gives us time to get the bigger 'logs' burning. And it's how most of us start out getting people in the door early in our business. In this 'sode we talk about some of the most common 'kindling' for getting the phone to ring: WorkshopsSocial MediaFree ScreeningsEmail MarketingHowever, if y...
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Marketing Series (Part 3): Use Kindling for a Quick Burn
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