Marketing Series (Part 4): Lighter Fluid and Paid Ads in Business

Does it make sense to run paid ads (Google, IG, Facebook, etc.) for your business?In this final installment of our 4-part Marketing Series, we discuss 'lighter fluid' for your business.Just like lighter fluid, paid ads can be a shortcut to igniting your marketing fire.  They can get things started or help you build up as you hire a new therapist.It's also a terrible base for a fire.  Many people throw a lot of money in the fire on paid ads they don't really understand or paying someone else to do them (who also doesn't understand pelvic health).  And when the ads don't work, or Google takes them down because they're 'adult content' or when FB/IG doubles the price of their ads....we're out of luck.So when do paid ads make sense?  We cover it in detail, as well as what to prioritize, in this 'sode!Business Accelerator ProgramIf you're a business owner looking to take your practice to the next level, make sure you're checking out our Business Accelerator Program (www.pelvicptrising.com/accelerator).  The wait list is open for our January 2024 cohort - which will be here before you know it.  The Accelerator is our six-month coaching intensive, focusing on improving 1) Marketing & Sales, 2) Business Systems and 3) Clinical Excellence.  Check it out!Rectal Cohort #2The second cohort of the Rectal: Evaluation & Treatment course is starting on Monday!  Wait list is open, and doors open on Oct 23rd.  You'll get $50 off the course and a LIVE Q&A.  You can find the details at www.pelvicptrising.com/rectalAbout UsNicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 400+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!