Marketing to Physicians: What ALL of Us Need to Know

Marketing as a pelvic PT or OT is just different.  Especially if you're cash-based.There's no one 'magic bullet' formula that works.  And the same techniques that work for sports or ortho PTs miss the mark in pelvic health.We need a broad-based Marketing Plan to truly be successful.  One that incorporates patient-focused marketing, practitioner marketing and internal (no pun intended) marketing.In this 'sode we go through common myths about marketing a pelvic health practice:You can't market to physicians as a cash-based practiceYou can't have a practice without marketing to physiciansYou need to buy lunch and beg for patientsPhysicians actually care about pelvic PTWe give you some practical tools - whether you're a business owner, clinical director or staff PT - to market yourself to physicians in a way they will actually hear and care about.  Check it out!Marketing for Pelvic HealthIf you're a cash-based pelvic health practitioner, make sure to check out our new Marketing for Pelvic Health Course (dropping Thurs, 10/21)!It's everything we've learned in 5 years of marketing PelvicSanity and in helping 100+ pelvic PTs/OTs start and build their practices.If you'd like to learn more about our resources for cash-based pelvic PTs, make sure to take 5 minutes and fill out our Business Owners Survey.  We'd love to hear about where you are in your business and where you want to go!Shout Out and Get in Touch!If you're enjoying the podcast, please take a few seconds to take a screenshot and put it up in your Instagram Stories and tag Nicole (@nicolecozeandpt).  Or send us an email at [email protected] with your thoughts, questions or ideas.  We'd love to hear from you!About UsNicole and Jesse Cozean founded PelvicSanity Physical Therapy together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.  They run Pelvic PT Rising, providing both clinical and business resources exclusively tailored to pelvic PTs.Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!