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Jun 28, 2024 35 min

Membership Brands: Growing Business with Subscriptions

from Brandy Hosted by Motif Brands

Discover the potential of memberships and subscriptions for your brand. Join hosts Reilly Newman and Scott Saunders of Motif Brands as they discuss how memberships and subscriptions can strengthen your brand and foster customer loyalty. On this episode, you'll sip on: Why membership focuses on the relationship and not the transaction. The impact of memberships on your business and cash flow. How membership is a natural byproduct of brand. How subscriptions changed the music industry, entertainment, and more. Why Reilly thinks membership is the future for many businesses. The difference between subscriptions and memberships. (Also, how the lines have blurred) The psychology behind why memberships enhance brand affinity. Real-world examples of big brands thriving with membership models – From Netflix to Costco. Relatable small business examples of subscriptions Reilly and Scott have enjoyed. Learn how to use memberships and subscriptions to create lasting relationships with your customers and drive brand growth. Cheers! Motif Brands: MotifBrands.com Brandy Book: BrandyBook.us

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This episode was published on June 28, 2024.

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