Merkbouwen in B2B: reputatie als stille verkoopkracht (met Ingmar de Lange)

from B2B Breindump · host Denny van Veen | Foeter

In deze aflevering spreek ik met Ingmar de Lange, merkstrateeg en auteur van Sterk Digitaal Merk. We gaan in op waarom B2B-klanten helemaal niet zo rationeel beslissen als je denkt, hoe je het merkgesprek intern wél verkoopt aan een MT dat denkt in kwartaalcijfers, en waarom puur sturen op performance marketing vroeg of laat een vijver oplevert die droogloopt. Ingmar legt ook uit hoe merk en performance marketing elkaar versterken, maar niet vervangen en waarom consistentie de meest onderschatte vaardigheid is in B2B.Nuttig voor: B2B-marketeers die merkbouwen intern willen verdedigen, of die merken dat hun leadkwaliteit achteruitgaat zonder te begrijpen waarom.Meer B2B-marketing? Abonneer je op de Foeter-nieuwsbrief via foeter.eu.

Episode metadata supplied by the publisher feed · Published Apr 27, 2026

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